San Francisco, California, United States
In my professional life, I'm building lean, clean, martech machines and serving up the finest MQLs west of the Mississippi (but also east of it). I’m a seasoned marketing operations, process, & people leader with a proven track record of building growth & success. I build and optimize GTM technology infrastructures, creating best-in-class sales funnels with scalable, sustainable marketing strategies & tech stacks. I have a decade of hands-on experience in marketing & sales systems, lead management, attribution & ROI reporting, and growth campaigns & strategies, and I’m always looking to continue growing & learning. My passion at work lies not just in ‘what we make,’ but in ‘how we make it happen.’ The experiences and relationships we build with our prospects, customers, & partners – and our ability to get them to the right sales or support team at the right time with the right strategy – are direct results of the tools, people, and processes that create and nurture them, and that is what I love to work on: building, improving, & optimizing these tools and processes so that they work better and better with each other and the people using them. In my personal life, I'm a lover of cooking, music, and the great outdoors. I’m on the lookout for: - Senior level marketing ops, data, & technology roles - Entry & mid level sports marketing roles - Freelance voice acting & voice over work
Head of Marketing Operations & Technology, Lyft Business & Lyft Media - Contributed to 3x growth in Lyft Business revenue by building ROI reporting, improving customer analysis & segmentation, and optimizing spend efficiency - Improved martech spend efficiency by 50% through process & infrastructure improvements, integration builds, & vendor consolidation - Tripled team output YoY through education, documentation, & process implementation/optimization - Increased self-service conversions by 15% through deep-dive segmentation analysis & updates to user signup flow based on findings - Led technical implementation & integration of in-product tracking, messaging, & training tool (Intercom) in multiple partitions with unique complexities across products, customers, & use cases
- Managed marketing growth technology architecture & strategy (marketo/salesforce stack) - Built ‘waterfall lead search engine’ with enrichment vendors & internal engineers to automate lead gen, enrichment, & outreach - Implemented & integrated LeanData for improved lead routing & management - Built & optimized marketing funnel performance reporting - Responsible for data management, segmentation, & prioritization
- Managed marketing & sales technology infrastructure & strategy (marketo/salesforce stack) - Discovered multiple, disconnected Segment instances & led cross functional effort with sales ops, eng, and vendor to update, consolidate, and integrate with existing tools for accurate cross system tracking - Developed outbound sales process & strategies with SDR team - Built & optimized marketing funnel performance reporting - Responsible for data management, segmentation, & privacy compliance - Owned website, including development, testing, & optimization - Campaign build, execution, & reporting