Los Angeles, California, United States
Professional with international experience in both entrepreneurial and corporate environments and tasks ranging from development through to implementation, requiring superior analytic and creative skills while consistently over-delivering on customer, co-worker and executive expectations and demands.
Bring strategies to life through the creation of go-to-market business plans that disrupt existing Category and Retail channel models • Responsible for supporting the development of overarching global retail channel strategies and initiatives that cross all channels of trade. • Partner with retail sales/marketing teams and key internal partners to meet segment’s financial objectives • Support development of go-to-market plan to drive growth in identified channel opportunities • Leverage retail and industry data to identify new channel opportunities by business model, category, audience, market, etc. • Analyze retailer specific landscape and competitive landscape to optimize portfolio planning • Analyze key channel trends by market
Responsible for Marketplace launch on Tmall and E-Commerce technology solutions and processes across Website, Fulfillment, Marketing, Merchandising, and Planning. • Led the launch of BCBG’s Tmall Global Marketplace and implemented E-Commerce solutions across Website, Fulfillment, Marketing, Merchandising, and Planning • Evaluated and onboarded Tmall Global (Alibaba) partners, defined integration and forecasting requirements, ensured compliance and payment readiness, delivering launch 80% faster than comparable timelines • Collaborated cross-functionally to resolve technical issues, gather business requirements, and define scalable processes and operational reporting for E-Commerce applications • Mapped inbound and outbound data needs, diagnosed data feed issues, and created virtual sales locations to support sales tracking and merchandise planning on Tmall • Aligned with internal and external Branding and Merchandising teams to build a storefront that preserved BCBG brand standards, met promotional timing, and ensured pricing accuracy • Captured reporting needs across Finance, Logistics, and E-Commerce; initiated automated KPI reporting to deliver actionable insights and streamline decision-making
Strategic retail advisory providing marketplace analysis to Investor and Consulting clients. Key areas of focus include fast fashion, international expansion and competitive analysis.
• Drive revenue, margins and turnover by managing all aspects of online retailer including purchasing, marketing, inventory management, accounting, logistics, strategy, and IT. • Identify compelling product, distribution and pricing opportunities driven by consumer research, competitive analysis, and sales performance reviews. • Determine business needs and exploit internal and external resources to ensure integrated solutions are found.
• Conducted financial, operational, and merchandising analysis to optimize retail execution across all international outlets. • Collaborated with internal partners to develop business processes to effectively support international operations. • Clearly and effectively communicated financial opportunities and risks to Executive Management.