Austin, Texas Metropolitan Area
Senior marketing leader for demand generation, performance, and integrated marketing. With 15+ years of experience across multiple areas of marketing, I have developed a passion for demand generation and marketing campaigns. My role is to make the marketing plan real, taking the messaging and creative outside the walls of a company to see how it performs in the market. Once programs are in market, I focus on how to make them scale. Creativity and operations are two sides of the same coin, it is important to experiment with new things but with an eye towards repeatable success. Demand gen is the discipline that acts as the hub for other marketing functions to keep all work aligned and results oriented. Data is the guide to areas that require deeper, human understanding. Being data-driven means identifying the right KPIs, having the right measurements in place, and using analytics to validate or disprove hypotheses that optimize marketing programs to show measurable improvement in outcomes. Areas of expertise: Go-to-Market Strategy Global Marketing Strategy Demand Generation Generative AI Paid Media Marketing Automation Agency/Vendor Management Digital Marketing KPIs, Analytics & Reporting Content Strategy Customer Marketing SaaS ABM
Manage the corporate and Americas demand and ABM campaign team. Set overall strategy and priorities for global demand generation, paid media, and ABM programs, as well as owning marketing pipeline targets for Paid, Owned, and Earned. Manage media and marketing programs budget and vendor relationships. Coordinate with Product Marketing, Marketing Operations, Website, and Design on broader marketing initiatives. Collaborate with Sales and Sales Ops on target campaigns, lead routing, and SDR motions. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.
Manage the corporate and North American demand and campaign team. Set overall strategy and priorities for global demand generation and media programs and own marketing pipeline generation. Manage media and marketing programs budget as well as vendor relationships. Coordinate with Product Marketing, Marketing Operations, Website, and Design on broader marketing initiatives. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.
Centrify merged with Thycotic in 2021. The company rebranded as Delinea in 2022.
Manage a team of performance marketers including campaigns, content, website, marketing automation, and ABM for Information Architecture portfolios within IBM Data & AI. Set overall strategy and priorities for global demand generation and media programs and own marketing pipeline generation. Manage media and marketing programs budget as well as vendor relationships. Coordinate with other marketing teams to connect to larger IBM initiatives. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.
Manage a team of performance marketers from campaigns, media, and content to plan and execute global demand generation programs for IBM Data & AI - DataOps and Hybrid Data Management business segments within IBM. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel and own lead nurture process to develop sales opportunities and pipeline. Build campaign frameworks and provide guidance to Field and Partner marketing teams. Coordinate with IBM corporate marketing teams to align with brand campaigns.
Plan and execute global demand generation programs for the Infrastructure Management, Network Operations, and Workload Automation business units within CA. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel and own lead nurture process to develop sales opportunities and pipeline. Coordinate across other marketing departments - Field, Product, Partner, Marketing Ops - to ensure alignment on marketing campaigns.
Plan and execute global demand generation programs for the Infrastructure Management business unit with CA. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel. Coordinate across other marketing departments - Field, Product, Partner, Marketing Ops - to ensure alignment on marketing campaigns.
Implemented marketing automation platform (Pardot), built lead generation model based on Sales pipeline goals, and launched integrated marketing campaigns using email, paid search, content marketing, webinars, and social media. Led external vendor teams for paid search, telequalifying, and content creation.