San Francisco Bay Area
Digital Engagement & Omni
• Leading Service Cloud’s in-person and virtual event strategy focused on delivering best-in-class, engaging customer and prospect experiences that drive business impact and brand amplification. • Partner with key stakeholders to define event objectives, pipeline goals & success metrics. Own metrics tracking, analysis & reporting. • Lead entire event planning lifecycle including developing workback schedules and defining project milestones & deliverables. Manage multiple, complex workstreams in a highly collaborative, fast-paced environment while anticipating potential blockers & proactively troubleshooting risks. • Oversee all aspects of event logistics and execution from pre-event sales enablement, staffing, vendor & budget management, onsite support, and creation of production timelines & detailed run-of-show documents. • Curate the right session mix to ensure key topics/products/solutions are covered appropriate for the target audience from end-users to business buyers & C-suite executives. • Provide data analysis, insights and recommendations to senior executives focused on improving operational efficiencies, attendee experience and content strategy & delivery. Key projects include: • Service Edge Summit - Pivoted Service Cloud's annual invite-only user conference for Contact Center and CX executives to an entirely digital experience with an innovative blend of live-streamed sessions, interactive executive roundtables and "Ask the Experts" product breakouts. • Service Change Makers - Launched Service Cloud's inaugural pipegen virtual event achieving ~165% of our registration goal. • Gartner CSO & Sales Leader Conference - End-to-end event management from contract negotiation to post-event lead follow-up for Salesforce's sponsorship presence at the premier third-party conference for B2B sales leaders. • Dreamforce 2019 - Provided strategic direction and execution for Sales Cloud’s VIP experiences totaling $85.8M in marketing influenced pipeline.
• Led end-to-end strategy and planning for events and programs to support the growth and success for a diverse and inclusive audience of entrepreneurs. I had the privilege of producing the Nasdaq Center's highest profile events including: "Founders' Leadership Series" - Flagship quarterly event featuring leading CEOs in technology and business in a fireside chat with Bruce Aust (Vice Chairman, Nasdaq). "Entrepreneurship & Climate Innovation Summit" - Conference in conjunction with former Governor Jerry Brown's "Global Climate Action Summit" featuring 30 speakers with 15 keynotes, presentations and panels. "Talent Engagement & Retention" - Industry roundtable for senior HR professionals to share best practices around key challenges in recruitment and retention for high-growth startups. • Oversaw event planning and logistics including managing stakeholder communications, timelines, A/V, digital assets and coordination with internal and external teams. • Responsible for speaker selection and communication including collaborating on event content and writing moderator scripts. • Owned event metrics tracking, measurement, analysis and reporting with key insights from audience data and surveys. • Conducted post-event team debriefs to document the challenges and successes of each event with a focus on process improvement. • Managed event marketing and promotion including creating content for registration sites, email campaigns and social media channels.
• Managed content calendar and created social media posts for Facebook, Instagram, Twitter and LinkedIn. Successes included 457% increase in Twitter impressions and 92% increase in Facebook impressions. • Supported business development team by developing B2B marketing communications collateral including client proposals, PowerPoint decks and industry award submissions. • Launched and spearheaded internal communications and employee engagement initiatives including quarterly town halls with senior executives, weekly professional development lunches, monthly socials, and Health & Wellness events.
• Social Media Marketing: Produced content for Facebook and Instagram to share brand’s story, support new product launches and promote seasonal campaigns. • Public Relations: Developed press releases, fielded all media inquiries and managed relationships with targeted list of bloggers and reporters. Successfully secured placements in San Francisco Chronicle, San Francisco Examiner, DailyCandy, Refinery29, Racked SF and The Bold Italic. • E-mail Marketing: Led outbound e-mail marketing campaigns with 42.9% open rate. Industry average for the retail segment is 21%. • Event Planning: Produced inaugural Jeff Oakes Design runway show for audience of 200+ attendees. Developed retail marketing tactics to improve in-store traffic including event partnerships with The Bold Italic and SixDoors.