Berkel en Rodenrijs, South Holland, Netherlands
A results-driven and experienced CEO/CCO/CMO with a strong passion for commerce and digital. Extensive experience in (digital) marketing and sales, brand management, loyalty programs, CRM, category management and e-commerce. Proven track record in launching international web shops, accelerating (online) growth, and driving organizational development. Successfully introduced loyalty programs (Praxis Plus) and CRM solutions. A proactive change driver and a positive people leader. A genuine team player with a 100% results-oriented mindset.
Many fast-growing B2C scale-ups face the same challenge: growth outpaces their foundation. Systems aren’t scalable, marketing and sales lack structure, and the team loses direction. Sometimes the founder becomes the bottleneck. As an interim CEO or CCO, I help companies navigate this critical phase. I bring clarity and structure to systems and processes, professionalize marketing and sales operations, and support international expansion. Most importantly, I create calm and direction within the team—so sustainable growth can continue. Need help taking your company or team to the next level? Let’s connect.
- CEO of The Future Group (50M+ turnover, EBITDA 3 Mio, 30 FTE and 350 independent IT entrepreneurs). - Successfully introduced a new strategy, approved by 92% of the 350+ eligible voters. - Significantly simplified the organizational structure (reducing 25 legal partnerships to 1) and streamlined the internal organization to fully support the changes. - implemented a new brand strategy, new brand look and feel and a new website, improving traffic and conversion.
- Consumer (B2C) and business market (B2B) - CEO of the fast growing HBM Machines (100M+ turnover, EBITDA 10M, 180-200 FTE). - Achieved strong (online) growth: +61% (2020), +35% (2021), and +5% (2022). - Launched International web shops in Germany and France: 10M+ turnover in first year. - Led the selection, development, and implementation of a 40.000 m2 distribution centre and offices. - Successfully implemented ERP (Netsuite) and WMS (Korber) solutions. - Built a strong (management) team and a professional organization. - HBM decorated several times: Silver Gazelle (2021), Bronze Gazelle (2020) en Gazelle (2022).
- Responsible for all marketing, CRM, trading and online marketing and sales (600M turnover, 31 FTE). - Achieved strong online sales growth: from -12% YoY (2017) to +35% (2018) and +40% (2019). - Introduced a new Loyalty and CRM program Praxis Plus: 1M+ members in first year. - Led a creative agency pitch, improving brand KPIs to all time high scores (+5%). - Delivered overall revenue growth: from 2% (2017), to +12% (2019).