Atlanta, Georgia, United States
• Develop and present media plan recommendations, monthly performance reporting and optimizations to key clients. • Oversee all aspects of campaign execution, from campaign set-up, to reporting and optimization. • Lead paid strategies in a variety of platforms (paid social, programmatic, paid search, endemic) and oversee implementation and optimization in platform where appropriate. • Help manage and grow junior media team members. • Maintain and develop relationships with media vendors to stay abreast of emerging opportunities that benefit clients and the agency. Coordinate RFP solicitation and develop insertion orders. • Document media activities in agency project management platform, save files to the server and manage your duties in a timely fashion. • Work closely with colleagues throughout the agency for key projects/clients, providing paid media perspectives and representing the interests of media as a discipline. This may include client meetings, new business meetings and internal working sessions.
Client: Dexcom + Dewalt • Coordinate the planning, organization, and execution of digital advertising campaigns according to client objectives and budgets. • Work closely with media lead to suggest tests and optimizations. • Offer strategic thinking and actionable recommendations aligning with client objectives and internal requirements. • Present higher-level insights, focusing on key takeaways over raw numbers. • Collaborate with our analytics team to ensure measurable plans and timely reporting. • Handle daily execution, buy stewardship, and account optimizations. • Oversee budget to ensure adherence to spend goals across various timeframes. • Act as quality control for campaigns and setups done by peers. • Sign and dispatch insertion orders. • Build and maintain positive relationships across departments, ensuring smooth cross-department collaboration.
Client: US Army + National Guard • Negotiate and execute social media buys while collaborating with digital partners • Teaching associates strategies, principles, and best practices for social media buying on platforms • Develop relationships with social media partners, including Reddit, Snapchat, Meta, Pinterest, & LinkedIn • Lead campaign activation and provide client updates on campaign status • Facilitate site tagging and tracking to build 1st party audiences • Collecting data and information regarding industry, marketplace, & technology trends • Strategy and plan development, allocating media budgets exceeding $2 million to maximize performance.
Client: Total by Verizon + Noodles & Co • Development and implementation of advertising operations using DSP's and social media channels • Experience with both Media Planning and Media Buying in Social, Search, and Display • Using trends, data, and research to develop accurate media and KPI forecasting • Development of organic social and influencer strategies to improve brand awareness and reach • Utilizing business intelligence software, such as Tableau, to report and display data to stakeholders • Writing search, social and display copy for creative assets • Managing monthly budgets in alignment with client needs and platform media costs • Regularly test new structures, technologies, or audience integrations and report learnings to client • Organize meetings with vendors and agencies who offer exciting new technologies and audiences.