Montreal, Quebec, Canada
Data-driven digital communications and marketing professional with a Master’s degree in Public Relations and international experience across retail, agency, education, and social media platforms. Experienced in working with numbers daily through sales reporting, product performance tracking, content analytics, marketplace data, campaign results, and customer engagement metrics. Skilled in Excel, SAP, Rithum, Microsoft Copilot, PowerShell, Power BI content analytics, and social media reporting. I specialize in connecting strategy(video creation, video editing), creativity, and execution to drive brand growth and meaningful audience engagement.
•Coordinate digital operations for the APS Dropship team, managing product flow and marketplace execution across three brands: ALDO Handbags, Roxy, and Hunter. •Support external and internal communication with clients and cross-functional teams to ensure products go live accurately and on time across partner websites. •Manage product inventory, data accuracy, pricing updates, and promotional changes across multiple B2B and e-commerce platforms. •Operate and monitor platforms including SAP, Rithum, PowerShell, and Power BI to support product listings, inventory visibility, and overall listing performance. •Assist with seasonal product setup, assortment updates, and campaign execution to improve product availability, promotional accuracy, and sales performance. •Track product data, inventory status, and platform updates to identify issues, resolve discrepancies, and support smooth day-to-day dropship operations.
• Manage online and offline activities to strengthen enrollment and brand visibility. • Conduct research on customer feedback and implement corrective actions with the management team to improve client satisfaction and operational efficiency. • Communicate effectively with clients, internal teams, and external collaborators (including web developers and designers) to ensure smooth project execution and timely deliverables. • Expand the school’s reach in the Chinese market through localized content and targeted campaigns on social media. • Collaborate with local partners, private schools, and influencers to build partnerships and enhance community presence.
• Spearheaded the management of a personal Douyin account, driving content strategy, data analysis, scriptwriting, production, and editing; grew the account to 607K+ total likes organically with continuous engagement growth. • Executed brand partnerships by collaborating with operation team (myself)to deliver digital campaigns through short-form videos, imagery, and IP-driven content. • Host live-stream coordination, product curation, and audience management; achieved a record single-session sales of $5,000cad/hour. • Optimized performance by analyzing trends and livestream metrics, identifying user needs, and implementing strategies that enhanced follower growth, engagement, conversion rates, and product sell- through.