United Arab Emirates
I’m a Digital Designer with 12+ years of experience crafting intuitive and engaging digital experiences across mobile and web platforms. I specialize in UX/UI design for mobile applications and corporate websites, working within Agile environments to deliver user-centered and business-focused solutions. From research and wireframing to concept development, visual design, and design systems, I manage the full design lifecycle. I enjoy transforming complex requirements into simple, elegant, and high-quality digital experiences that add real value to users and products. Over the years, I’ve had the opportunity to work with leading brands in the banking, technology, and fashion sectors, delivering a wide range of projects including mobile apps, CMS-based websites, and e-commerce platforms. Tools & Skills Figma, Sketch, Adobe XD, InVision, Zeplin, Abstract, Marvel, Jira, Illustrator, Photoshop, and Principle Material Design (iOS & Android) Responsive Design | Prototyping | Wireframing | Design Systems I’m passionate about creating meaningful digital products and continuously improving design processes through collaboration and innovation
I am responsible for new UI concepts to create a strong visual environment and experience across digital devices like Mobile application and online experience. • Working with Design system method. • User centered design for Native Android, iOS and Online Platforms. • Work closely and proactively with multiple development teams: initiate, plan and execute the documentation of features and product changes as they are being developed and tested • Iterate designs based on user feedback research, technology constraints, and market dynamics. • Lead UI design for enterprise report creation and management portal • Developed interaction standards guide and web style guide • Produce high-fidelity mock-ups, layouts and deliverables for stakeholders and Development team. • Work as part of multiple Agile teams.
Working on various projects for clients such as Atlantis, Chalhoub loyalty program Mobile app, National Bank of Fujairah and other brands.Wire framing and prototyping solutions to complex problems while being able acclimatise myself to our client’s products and services to create the best experiences possible for their customers. Delivering high quality, cross-platform, assets for a number of digital projects Using effective UX/UI design to improve the overall experience and sales potential of service websites Working closely with the product team to ensure we are aligned and always customer focused. Creating high fidelity prototypes Working with Design system/Style guide in Adobe XD Building a library of high quality images/icons Keeping up-to-date with design trends and industry best practice Prioritising multiple tasks and providing accurate timings for their completion
Oversee the development and delivery of effective user interfaces across a range of client websites and mobile and cloud applications Produced UI elements and graphic user interfaces for desktop browsers, tablet and mobile devices Spearheaded migrate projects that develop the common look and functionality to be migrated across the product suite to ensure user interface consistency. Regularly work amongst multiple functional teams including product content management, software engineer, graphic designer, and product marketing. Act as a liaison between technology team, customers and subject matter experts to establish requirements and determine user needs. Responsive Website and Mobile Application Design Ecommerce website planning and design Wireframe and prototype in Invision
Create an overall creative identity for the brand Create marketing assets and materials to support the products and company partners goals Assist the marketing department turning the design into pixel perfect deliveries (e-mails, websites, and e-commerce) Create unique and dynamic on-brand internal and external marketing decks Support the marketing and tech teams by curating multi-channel assets for use across the brand Design for WordPress, Joomla and Drupal Social Media assets design