Munich, Bavaria, Germany
Centralized management of major eCommerce retail & Buying Group accounts across Europe, driving strategic growth, market entry initiatives, and operational cohesion across multiple regions. Highlights & Contributions: • Developed and rolled out strategic account plans spanning various countries and business functions • Harmonization of individual parameters of cooperation across countries, especially supply chain sollutions and price & condition settings • Served as the strategic link between international Key Accounts and internal teams, including Finance, Digital, and Legal • Enabled sustainable growth and improved long-term performance in a fast-paced, evolving retail landscape
Heading the Key Account Management function for the Electrical Retail channel, leading a team of five KAMs and driving strategic growth across national retail partnerships. Highlights & Contributions: • Directed a team of Key Account Managers, fostering a high-performance culture and ensuring strategic alignment across all major retail accounts • Oversaw the development and execution of joint business plans with key partners to maximize category growth and market share • Strengthened cross-functional collaboration between sales, marketing, and supply chain to deliver tailored solutions for top-tier retail clients • Led the transformation of account management processes, introducing data-driven decision-making and performance tracking to boost efficiency and impact
Leading Tesco retail account across four CEE markets (Czechia, Slovakia, Hungary and Poland), focus on strategic steering and performance optimization. Highlights & Contributions: • Established and developed a successful commercial partnership with Tesco across four CEE markets • Led negotiations of trade terms and annual agreements, aligning commercial frameworks with regional business goals • Defined and implemented country-specific product assortments, including primary and secondary placement strategies in-store • Strengthened retail execution by tailoring channel strategies to the needs of both local markets and multinational retail structures
Led the Direct-to-Consumer (D2C) online business in the Czech market, with a focus on performance marketing, consumer experience, and innovative partnership models. Highlights & Contributions: • Managed the end-to-end operation of the Czech online D2C channel, driving revenue growth and customer engagement • Boosted attachment rate and multi-buy performance through data-driven, targeted marketing campaigns • Introduced and developed a cafeteria-style cooperation model, enhancing customer choice and partner integration • Focused on continuous optimization of the digital customer journey to maximize conversion and lifetime value
Defined and executed trade marketing strategy across the Czech and Slovak markets, aligning brand priorities with retail execution and customer needs. Highlights & Contributions: • Developed and rolled out trade marketing plans for the core assortment, tailored to partner profiles and brand objectives • Managed the Danone brand portfolio for key retail partners, ensuring optimal presence and performance at point of sale • Designed and evaluated promotional strategies, including mechanics, pricing tactics, and ROI analysis • Acted as a cross-functional connector, coordinating efforts between sales, marketing, and supply chain teams to deliver seamless execution
Supported trade marketing initiatives, gaining hands-on experience with brand activation and market analysis. Highlights & Contributions: • Executed product degustations and direct sales efforts to promote the full Danone brand portfolio at client locations • Monitored and analyzed market trends and competitor activity to inform sales forecasts and strategic planning • Collaborated closely with sales and marketing teams to enhance brand visibility and customer engagement