Jirayu Urunanon

Technology, Strategy, and Digital Transformation

Bangkok Metropolitan Area

About

Passionate about building products that deliver real impact. Focused on technology, business, and customer experience, translating strategy into scalable and practical solutions.

Experience

  • True Corporation ()
    • Product Owner - Digital Home (TrueX)
      Aug 2025 - Present · 1 yr

      Led end-to-end BU service strategy from initiation to execution, driving revenue growth, reducing churn, and enhancing customer journeys, including revamping the TrueX app by identifying friction points and redesigning key flows to improve navigation and service activation.

    • New Venture Development - True Paw
      Jan 2025 - Aug 2025 · 8 mos

      True Paw is a project co-initiated with colleagues to develop a comprehensive pet care ecosystem that taps into the expanding pet market. Responsible for leading operations, leveraging company synergies, and driving proof-of-concept initiatives to assess feasibility and support growth.

    • Management Trainee – True Next Gen
      Oct 2024 - Aug 2025 · 11 mos

      Selected for True Corporation’s True Next Gen Management Trainee Program, gaining cross-functional experience across revenue growth, B2B customer management, and customer experience before being selected for early placement in TrueX (Digital Home).

  • Equity Research Analyst at Beyond Securities PCL (BYD)
    Feb 2024 - Jul 2024 · 6 mos

    Performed comprehensive financial analysis and developed models to deliver strategic investment insights, leveraging industry trends and company performance.

  • Project Manager - Customer Experience Group at Agoda
    May 2023 - Aug 2023 · 4 mos

    Independently led a comprehensive project, driving market research and benchmarking initiatives to uncover growth opportunities and optimize strategies.

  • Project Manager - Digital Excellence at Bluebik Group PLC.
    Jun 2022 - Jul 2022 · 2 mos

    Played a key role in an agile software development project for a Thai insurance client, overhauling defect tracking to enhance productivity and streamline operations, ensuring timely project completion.