Singapore
📌Currently driving the Outreach & Engagement Strategy for Singapore’s senior care landscape Leveraging data-driven insights to drive organisational growth and strategic partnerships. Proven track record of delivering impactful campaigns, innovative solutions, and effective communications through diverse experiences.
- Led and facilitated career exploration workshops in partnership with global and local companies (Schneider Electric, SHEIN, MCCY etc.) - Ensured high engagement and knowledge retention during workshops through guided discussions and self-discovery exercises - Created mentorship opportunities for youth beneficiaries by facilitating networking sessions
• Delivered impactful insights through a mix of qualitative and quantitative research for clients like DBS Bank, Google, Asia-Pacific Economic Cooperation (APEC), Heineken, Mitsubishi Power, and Suntory. • Collaborated with a borderless global team consisting experts in research, analytics, performance marketing, behavioral science and data. • Spearheaded the creation of an internal initiative video: "Humans of DXI", managing storyboard, filming, and editing.
- Successfully revamped the HR handbook and the HR Onboarding Welcome Pack - Designed new hire templates and practical onboarding gifts to enhance the onboarding experience - Planned and coordinated the 6-week Global Wellness Challenge, achieving a 100% sign-up rate. Managed corporate communications, event logistics, and procurement of rewards.
• Strategised and executed publicity campaigns for outreach and student engagement, garnered 140 sign-ups for member's recruitment and over 250 participants for NTU Funkjam 2023, the pioneer funkstyle battle event in Singapore • Social Media management and brand image development (Instagram, Youtube, Tiktok: linktr.ee/ntusf) • Design collaterals and relevant publicity materials (graphic design, video editing, merchandise design, copywriting) • Capturing event footage with photography and videography