West New York, New Jersey, United States
Data-driven marketing professional focused on growth, audience insights, and performance optimization. I specialize in turning data into actionable strategies that drive engagement and scalable content growth. Rapidly promoted from intern to team lead within 1.5 months, where I managed a distributed team of 8+ creators across multiple U.S. cities. Led content strategy, production planning, and on-site execution for street-style video campaigns, consistently improving reach and engagement through iterative testing. Hands-on experience with Google Analytics, Excel, and SPSS for performance tracking, user behavior analysis, and campaign optimization. I’m currently looking for opportunities in marketing, growth, or data-driven roles where I can bridge creativity and analytics to build impactful, scalable campaigns.
- Produced and distributed content across TikTok, Instagram, YouTube, and Rednote, generating over 500K+ total impressions within the first three months. - Initiated and managed partnerships with 10+ influencers across lifestyle and dating niches, achieving an average 12% engagement rate. - Promoted from intern to Team Lead within 1.5 months—leading a distributed team of 8+ creators across multiple U.S. states. Organized weekly strategy meetings covering brainstorming, publishing schedules, performance feedback, and post-campaign reviews to continuously improve content performance. Developed street-style video concepts, content angles, and posting strategies based on trending topics and brand messaging. - Directed end-to-end production including filming leadership, editing oversight, and content distribution, ensuring consistent brand voice and high engagement output. - Spearheaded A/ B testing of content formats and posting schedules, increasing average engagement by 28% and follower growth by 15% MoM. - Designed and maintained weekly performance dashboards, tracking KPIs such as engagement rate, follower growth, and conversion metrics; presented actionable insights to executives to refine campaign strategy.
- Fully responsible for revamping the marketing strategy and marketing plan for Red Note (Chinese Instagram). - Analyzed sales data based on scanned SKU and POS data to decide what, how and when to promote, as a result, retail merchandise sales expanded 4.9% year-on-year in the second quarter. - Participated in promotional and marketing materials for broad and fixed pitching to major platforms, such as Wechat, Red Note, TikTok and other live streaming platforms to increase brand awareness and market share. - Forecast the sales of products or services by using 4Ps Marketing Mix Modeling. - Drafted marketing plan, designed advertising campaigns. - Designed customer survey form and maintain a stable customer base.
- Drafted pitch book and due diligence report for Astro Xing Tong Co Ltd and Semiconductor Manufacturing Electronics（Shaoxing）Corporation. - Deduced various valuation models for targeted businesses by traditional DCF and comparable company analysis. - Prepared supporting documents for potential investment and feasibility study in Chongqing Cloud Child Tech Co Ltd.
- Leveraged Five Force Framework to analyzing competition landscape and new products strategy for generation Z. - Applied the five-step product positioning method to finalize the market positioning strategy，to define our unique value proposition, to create a positioning statement, and to deliver key message for our new products. - Presented comparative analysis of marketing strategy and advertising strategy.