Jing Qian

GTM Specialist @Anker Innovations | Marketing & E-commerce Strategy | Multimodal Communication @Vrije Universiteit Amsterdam

Netherlands

About

Experience

  • Anker Innovations LTD (1 yr 2 mos)
    • Go-to-Market Specialist
      Sep 2025 - Present · 10 mos

    • Go-to-Market Intern
      May 2025 - Sep 2025 · 5 mos

  • Digital Marketing Intern at NextportChina
    Nov 2024 - May 2025 · 7 mos

  • Digital Media & E-commerce at Alibaba Group
    Mar 2024 - Jul 2024 · 5 mos

    1. TikTok MCN & Social Media Operations 1.1. Assist team building a TikTok Multi-Channel Matrix focused on sports content, contributing to 3.6M+ total follower growth across platforms in 3 months, including 690K on TikTok. 1.2. Planned and co-produced 300+ marketing assets (reels, graphics, copywriting) for sports brands, driving 390K likes, 25K monthly followers, and 100+ product orders from a single golf-related video. 1.3. Developed content strategies for niche sports accounts: Golf account from 0 to 260K views and 30K likes. Basketball content strategy, achieving 2M+ views. Produced badminton content with 1K+ likes. 2. E-commerce Integration & Data-Driven Optimization 2.1. Collaborated with IT and e-commerce teams to monitor and update TikTok store content, ensuring an optimized layout and seamless product display. 2.2. Tracked e-commerce data to optimize content strategies, improving video completion rate from 1% to 9%. 2.3. Conducted performance analysis using tracking tools to monitor CTR, conversion rate, and provided data-driven content suggestions to enhance engagement and conversion. 3. Live Stream Campaigns & Content Growth 3.1. Executed warm up campaign content for live stream, integrating social media promotions to maximize reach. 3.2. Co-produced 77 short videos for Sports channel, generating 250K+ views.