Charlotte, North Carolina, United States
I began my career as a Salesforce Administrator, where I learned that technology alone does not drive revenue. The real impact comes from designing systems that connect data, processes, and people to support better decisions and faster execution. Over the past several years, I have built Salesforce automations, improved data quality, streamlined cross functional workflows, and partnered with Sales, Marketing, and Revenue Operations to reduce operational friction. Today, I am expanding my work into GTM Engineering by designing AI-powered GTM workflows through the Clay AlphaForge cohort. I build workflows that enrich data, identify buying signals, automate account research, and help revenue teams prioritize the right opportunities. My background in Salesforce and Revenue Operations, combined with AI, automation, and modern GTM systems, allows me to approach revenue challenges through a systems lens. I focus on building scalable workflows that improve data quality, automate repetitive processes, and enable smarter revenue execution.
• Completing hands on projects focused on GTM workflows, data enrichment, and AI powered automation. • Building workflows using Claygent, AI formulas, waterfalls, and third party data providers to automate research and lead qualification. • Applying AI driven approaches to data cleaning, company classification, signal detection, and outbound personalization. • Developing practical GTM Engineering skills through project based exercises and real world use cases.
• Engaged in Women in Revenue's mentorship and leadership programs to sharpen GTM expertise • Collaborated with fellow members to facilitate career advancement and foster a strong network of revenue experts
RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other
• Administered and maintained Salesforce Sales Cloud for 100+ users, including custom objects, lightning pages, validation rules, profiles, permissions, approvals, and flows to streamline Sales and CS workflows • Built ad hoc reports and dashboards to analyze lead quality, pipeline health, and sales performance • Led ongoing CRM data audits across 600K+ records, improving reporting accuracy and segmentation reliability • Partnered with Marketing Ops and BDR team leader to optimize lead capture and routing across Salesforce, HubSpot, LeanData, and integrated tools • Owned Salesforce and its synchronization with the company’s platform, increasing data accuracy and efficiency by 25%
• Owned Salesforce administration and RevOps process optimization, supporting Sales, CS, and Finance teams • Enhanced forecasting reliability by building and maintaining recurring revenue reports and dashboards for executive decision-making • Drove the successful billing system migration as project lead and business analyst, coordinating requirements and delivery across 8 cross-functional stakeholders • Improved opportunity-to-contract workflows using Salesforce flows and PandaDoc integration, reducing human error by 25%
• Served as the sole Salesforce Administrator, owning Sales Cloud’s automation, security, and change set deployments • Built and maintained flows, validation rules, approval processes, and formulas to support opportunity management and sales execution • Integrated and administered GTM tools, including Outreach, Gong, PandaDoc, Zapier, and Orb (billing) and Process Street • Led user training and change management initiatives to support the user adoption of new processes • Built executive-facing dashboards to track critical KPIs including churn and sales engagement metrics • Designed a Salesforce Screen Flow that embedded ARR, MRR, TCV, and discount calculation logic into the opportunity workflow, improving data accuracy and establishing a scalable foundation for revenue reporting