Paris, Île-de-France, France
Trilingual, Skills gained during previous work experience: Business Development, Internal social media, Communication, Market studies, Operational marketing, Competitive benchmarking Proficient in Word, Excel, Power Point, Photoshop, SAP, Lotus Note,Outlook,
Responsible for developing Franco-Chinese partnership - Organize conventions and responsible for events planning to assist major clients in advertising commercial products - Manage electronic payment for clients via Alipay and Wechat Pay - Actively advise and assist both local and overseas clients, which has in turn tripled the revenue compared to the last season - Involved in strategic planning for commercial operations and advertising techniques
- Wrote articles on a monthly basis about “the Parisian Life” concerning various aspects of life in Paris - Published these articles through FEIFEIMA on Wechat which had more than 317,000 hits - Started and ran a beauty channel together with the founder of FEIFEIMA from zero to a total revenue of $6.5M
- Advised leaders on industry best practices and emerging trends - Engage in social media expansion and public relations - Led the development of new franchise while focusing on enhancing the overall brand image - Calculated ROI on all marketing activities - Assisted with daily enquires and general requests from major clients in Guangxi Province
Graduate intern in Market Intelligence Team (Business Development) - Developed a benchmark on best practices in digital banking among 6 countries - Co-designed strategy for Marketing Intelligence members to effectively grasp Market trends and facilitate seminars involving internal and external communities - Produced 2 competitive analysis per week in banking industry - Coordinated and animated webpage for Marketing Intelligence members (Click ratio from 25% to 45%) - Analyzed 5 reports regarding retail banking from large global consulting companies - Prepared marketing documentation (Pitch Books, Conference calls and Management presentations)