Jingjie(Jing) Tang

Helping baby formula & health nutrition brands scale in APAC | $1M in year 1 → $15M

Greater Adelaide Area

About

Most brands waste 12–18 months trying to crack APAC — wrong channels, wrong buyers, wrong timing. I help them skip that phase. At TNJ Trade, I focus on baby formula, milk powder, and kids & adult vitamins — working with brands to enter and scale across Australia, Vietnam, and Southeast Asia. In the past 2 years, I've helped partner brands grow from initial entry to over $15M in wholesale revenue. I don't just place orders. I build real market presence — securing retail and wholesale accounts, managing buyer relationships, and driving the reorders that turn a launch into a scalable business. Currently partnering with 2–3 brands ready to grow in APAC. If you're in baby nutrition, dairy, or health vitamins — let's connect.

Experience

  • Founder at TNJ Trade
    Jan 2024 - Present · 2 yrs 6 mos

  • International Sales Manager at Nicos Pty Ltd
    Aug 2025 - Apr 2026 · 9 mos

    International Sales Manager Aug 2025 – Present Leading international B2B business development with a focus on the Chinese and Vietnamese markets. Successfully brought in new clients and contributed to increased sales revenue, strengthening NICOS’s position in cross-border trade of infant formula and nutritional supplements. Highlights: Expanded NICOS’s B2B network in China and Vietnam. Secured new clients and generated additional sales income. Supported Australian brands in entering and scaling in Asian markets.

  • Account Manager at GMH TRADING PTY LTD
    Mar 2020 - Jan 2024 · 3 yrs 11 mos

    During my tenure as Account Manager at GMH, I led the expansion of B2B distribution across China and Vietnam, secured the company’s largest client, and established long-term strategic partnerships. Core Expertise: International B2B & B2C Sales Strategy Cross-Border Trade (China, Vietnam, Asia-Pacific) Market Entry & Growth for Australian Brands in Asia Key Account Management & Business Development Revenue Growth & Market Expansion I am passionate about connecting global brands with Asian consumers, bringing proven experience in driving sustainable growth through cross-border distribution and omni-channel sales.

  • Manager at Bing Boy
    Oct 2016 - Oct 2017 · 1 yr 1 mo

    Responsibilities: -Manage the daily operations -Organise stock and order supplies -Plan and work to budgets

  • Assistant Bookkeeper at A&A Partners
    Jun 2015 - Jun 2016 · 1 yr 1 mo

    Responsibilities: -Client management -Accounts payable/receivable -MYOB processing -Reception and administration support -Liaise with clients and other professionals