Singapore, Singapore
• Senior Data & Analytics Leader with 15 years of experience driving data-informed strategy across Fintech, Gaming, and Consultancy industries. • A proven technical leader who has built and managed high-performing global teams for 10 years, specializing in transforming raw data into actionable business intelligence and market insights. • Expert in the end-to-end project lifecycle, leveraging advanced skills in SQL, Python, and BI platforms (Tableau, PowerBI, Looker and Datawind) to deliver solutions that optimize business performance, growth and operational efficiency • Keen on expanding domain expertise and staying at forefront of technological shifts, harnessing AI-driven analytics to optimize team performance
• Act as a central point of contact for Apex legends Mobile data projects between internal teams and external vendors • Translate the business questions into data engineering, architecture, and BI tasks and ensure the team delivers on schedule • Collaborate with Development Director on building agile teams, defining & optimizing scrum processes, scoping & planning the sprint deliverables, tracking the progress & risks and delivering consistent and successful sprints • Lead Analytics Engineering team in the US to develop 100+ Looker dashboards and analytics reports to provide insights and recommendations to internal and external game teams • Work with Data Engineering & Data Architecture team in the US on the development and maintenance of big data infrastructure • Define the game telemetry events and work with the external developers on telemetry implementation to inform necessary game metrics with high quality • Cooperate with 3rd party payment vendors on MTX data tracking as well as data ingestion pipeline • Lead GDPR project as Product Owner, design the technical solution and the workflow, and coordinate with internal/external partners to ensure we deliver successfully
• Manage Analytics, BI engineering and Data Engineering teams in China and Korea • Set strategic roadmap and objectives for Data & Analytics function in Asia • Lead Data Engineers to build and maintain the architecture of big data pipelines • Lead BI Engineers to develop dashboards and reports to deliver key insights to game teams • Lead Analysts to provide in-depth analysis and propose experiments to influence business decisions of FIFA Mobile, FIFA Online 3&4 and NBA Mobile China • Collaborate with QV team to create test plans for all data products to ensure the quality • Engage with EA APAC business leadership group to drive data-driven decision making approach
• Act as a product owner and project manager for the project • Define the product roadmap, deliverable schedules and partner with the external developers to develop & release the high quality of build in time • Monitor the game performance and adjust the roadmap & live content plan to reach the target • Collaborate with the internal marketing team and publishing partners to promote the marketing activities, analyze the impact and propose solutions to increase ROI
• Spearheaded quantitative and qualitative research projects to uncover user behaviors towards web & app usage to inform app monetization and user acquisition strategies • Translated complex data on browser, app and ads into actionable insights, delivering consulting recommendations that shapes clients’ business strategies
Teaching assistant for Introduction to Software Engineering
• Participate in face recognition research in UI-ART project • Complete the thesis on the topic of online face recognition with application to augmented reality, accessible from https://aaltodoc.aalto.fi/handle/123456789/3242