Stockholm, Stockholm County, Sweden
Creative marketing and content designer with experience in digital content, video editing, and campaign design. Skilled in Adobe Creative Suite, Canva, and AI tools to produce engaging visuals across social media and digital platforms.
◦ Product Design: Designed puzzle products tailored to the U.S. market aesthetics and customer preferences, based on trend research and user feedback. ◦ Material Sourcing: Balanced design quality and production cost by evaluating materials, colors, and packaging options to ensure market competitiveness. ◦ Supplier Coordination: Coordinated with international teams, including Chinese manufacturers and U.S. based sales teams, and ensured consistent output from design draft to final product. ◦ Production Management & QA: Presented my work to production directors to confirm product specifications, quantity, and pre-shipment quality and managed last minute adjustments efficiently.
• Event & Campaign Content Creation: Developed LinkedIn content strategy and created branded visual posts for high-profile events such as Sibos and GTR Commodities, including announcements, attendee highlights, and co-branded collaborations. • Visual Design: Wrote copy and designed static and animated visuals to support brand communication and improve engagement across LinkedIn. • Product Video Editing: Edited product demo videos used in B2B sales presentations, ensuring clarity and consistency with Mitigram’s visual and professional standards.
◦ Campaign Planning: Planned and executed a full-cycle offline film festival, from initial ideation, content planning, and submission management to on-site execution and post-event engagement. ◦ Content Management: Managed and localized content across Rednote, Facebook, Instagram, TikTok, and official festival blog. ◦ Content Creation: Created short videos, image posts, carousels, and editorial content across platforms. Organically grew Rednote account from 5 to 162 followers via strategic content storytelling. ◦ Paid Advertising Campaigns: Executed and monitored paid campaigns on Facebook, TikTok, and Instagram during ticket sales period; optimized ad performance based on engagement and CTR.
◦ Marketing: Participated in the planning and rollout of digital marketing campaigns by contributing visual materials and creative input. ◦ Digital Asset Creation: Created custom icons, animated visuals, and brand-consistent content for Genvalues website and social media platforms. ◦ Cross-functional Collaboration: Worked closely with the Art Director, Developers, and Founder to align visual communication with marketing goals and product positioning
◦ AI Innovation: Researched and evaluated emerging AI tools (Midjourney, Stable Diffusion, ChatGPT) to enhance visual design efficiency and experiment with creative content generation. ◦ Business Model Research: Analyzed the production costs and franchise models of branded merchandise to support strategic pricing and business development. As well as conducting benchmarking studies on product categories, pricing, and differentiators of key competitors to support market positioning ◦ Visual Content: Designed promotional posters and product videos for marketing events and product launches.