Changning District, Shanghai, China
The nature of human being is all about communication. No matter in what kind of era, the media changes, the story continues. Narratives built through products, services and stories to design experience both in the physical and virtual spaces. How to make seamless with technology, personal data, exciting stories and infused transactions, this is exactly what I am exploring during my career journey. Enormous passion for human observing and curiosity to encounter the unknown constantly changing world. Great sense of logical thinking and ability of creative concept build-up. Highly-motivated and reliable person with great team spirit, excellent sense of adaptation and organization, autonomic and considerable ability of learning. Fluent in English, French and Cantonese, possess advanced knowledge of digital marketing and social media platforms, familiar with data management and analysis. Admiration of art, photography, philosophy and kendo.
Shiseido Group/ Estée Lauder Group/ Beam Suntory
Key Clients: Danone/ LEGO/ Haier Cooling/ Fred/ Givenchy Brand + Communication Strategy initiator Global branding communication adaption Local Campaign communication
Key Client：Martell - China Digital Marketing Strategy - Social Listening Research and Data Management (Cooperated with Tencent TBI) - Global Creative Strategy Adaptation, drive the creation and implementation of diverse social content tools and campaigns
Digital Planner/ Social Media Planner: 2015 Major in World Information Technology and Services brand: Hewlett-Packard (HP) Chinese digital marketing planning and social creative adaptation with following on-going projects: - x360 - x2 - WASD (Powercrunch) - Life of KOL ( HP online TV series) - Spectre other international brands: Lacoste/ Orpea 2013.03 - 2015.07 Key Client: PORSCHE - Sensitive about social trends and be able to adapt branding value to social environment, knowledge of all well-known digital platforms(Including search/ SEM/ SEM/ Mobile etc) - Collaborate and support brand account teams to develop integrated digital/ social media communication strategies and plans in China, including Porsche China events, exhibition and Motorsport. - Develop creative briefs into executable social ideas & implementation plan - Ability to give clear, lively, imaginative but substantive presentation - Good at managing the process of campaigns/ projects (both internal and external, with client, account and internal members) - Able to tightly define the problem & provide the solutions/options - Intense focus on detail and accuracy of work, excellent time management and content quality control(social copy, art, video, website, social activation) －Porsche weibo & wechat - Able to set up, meet KPI and expectation, to deliver the campaign performance report, to give advises on optimisation planning and strategy - Working knowledge of online performance tracking (GA), and brand measurement tools as well as other digital data monitoring tools Other international brands: DIESEL/ MUMM/ MAYSU