Shanghai, China
I am an Enterprise AI GTM and commercialization leader with experience across B2B AI, enterprise software, SaaS, and industrial digital transformation. My work focuses on translating complex AI platforms and enterprise technology products into clear market narratives, value propositions, sales plays, executive messaging, and scalable GTM systems. I have worked across product marketing, brand strategy, demand generation, sales enablement, executive communications, and industry solution marketing for enterprise customers. With experience at SAP, 4Paradigm, I have built and led GTM initiatives for AI platforms, enterprise software solutions, and industrial digitalization offerings. My strengths lie in connecting technology, business value, customer pain points, and market adoption — especially in scenarios where AI needs to move from technical capability to real enterprise impact. I am particularly focused on: Enterprise AI adoption and commercialization AI agents and enterprise operating models B2B SaaS and industrial digital transformation Product positioning, market narratives, and sales plays Greater China and APAC GTM strategy AI company globalization and cross-border growth I have also participated in industry conferences as a speaker and served as a jury member for recognized marketing and technology-related awards, with ongoing interest in how AI reshapes enterprise productivity, decision-making, and business operations.
As a core member of 4Paradigm marketing team, I Overseeing marketing strategies from Series C through post-IPO. as well as LLM products GTM, ecosystem, and AI deployment for strategic customers. • Digital Marketing: established a digital marketing team and platform centered on the corporate website, achieving end-to-end lifecycle management from lead acquisition to opportunity conversion; • Industry Marketing: Establish industry marketing team and developed a comprehensive marketing programs covering ABM, industry summits, private board meetings, and content marketing targeting CEOs, business-unit executives, and CIOs to drive brand awareness and demand generation. Expanded 4Paradigm’s business and brand from finance into manufacturing, retail, energy & power, healthcare, and other industries; secured honors including KPMG China Leading Consumer Technology Company 2020, Gartner Emerging Technologies & Trends Impact Radar Global Representative Vendor, and MIT Technology Review “50 Smart Companies.” • Lead Brand Transformation: Proposed the brand value proposition “AI-Driven Decisions, A New Paradigm for Enterprise Transformation.” Co-created the flagship “SHIFT Digital Transformation Summit” with top media (Yabuli Forum, Economic Observer, ZOL Island, Huxiu, TMTPost, etc.), elevating 4Paradigm from an AI platform provider to “the enterprise’s preferred digital transformation partner.” • Product Marketing: led the formulation of the commercialization roadmap for the company’s large-model products, targeting high-value scenarios in finance, retail, and manufacturing.
8 years in SAP Asia Pacific & Greater China marketing, overseeing product marketing, brand & digital marketing, marketing operations, large events, industry marketing, and marketing strategy, with outstanding achievements and four promotions; received six SAP Global & Greater China Excellence Awards. • Marketing strategy & planning: as Special Assistant to the Greater China CMO, led the 2020 planning cycle—including collaboration with Global Marketing, goal setting, prioritization, and budget allocation; • Industry marketing strategy & execution: as head of discrete manufacturing marketing, developed integrated marketing strategies to drive SAP’s brand and business penetration in manufacturing. • Product marketing: responsible for SAP S/4HANA and the first cloud ERP SAP Business ByDesign in Greater China. Accurately profiled local users’ pain points and scenarios, tailoring marketing strategies that placed S/4HANA first in regional opportunity volume—4× the global average. • Brand & digital marketing: fully responsible for website, search, social media, and paid-media strategies. Launched SAP China’s first social media account for brand and demand generation. Built and operated SAP China’s enterprise IT membership site (300,000+ members), running 70+ online events annually and contributing over RMB 200 million in pipeline.
• Develop market strategies, plan and budget for the whole China region; • Research and analysis the information useful for the company business, such as macro economy trends, government policies, target industry situation, competitors' activities, etc; • Manage and conduct the marketing publications, website, activities to enhance the internal and external communication; • Monitor the planning, execution and evaluation of marketing activities, such as expo, forum, seminar etc; • Ensure adherence to the guidelines from HQ branding department. Partner HQ branding department in implementation of China region projects and activities; • Work with related Media, PR agency to promote corporate brand and company B2B solutions; • Operation of company study products, Work with various overseas parties to ensure the successful implementation of the project.
• Manage annual A&P budget - Annual preparation of A&P plan to reflect the key objectives and activities for the China market • Properly launched the sales activities, according to profoundly analysis of Campus advertisement market • Develop new clients via various channels, and manage and maintain current clients; • Ensure Campus marketing projects to run smoothly.
• People Management: Managing legal staff, internship and promoter to ensure daily operation smoothly; • Business Planning & Promotion: Arrange and implement short term and long term commercial policy as well as weekly promotion to achieve the target.