Jina Wu

Staff Product Designer | Strategy + Research + Design

San Francisco Bay Area

About

Aesthetically tuned UX Design Lead with 15+ years in enterprise UX and 5+ years in leadership, specializing in AI-driven design, design systems, and user-centered experiences. Expert in simplifying complex workflows into scalable solutions while ensuring visually cohesive and intuitive designs. Passionate about aligning business goals with user needs through cross-functional collaboration.

Experience

  • Staff Product Designer at Intuit
    Sep 2025 - Present · 10 mos

  • Senior User Experience Designer at Workday
    Apr 2020 - May 2025 · 5 yrs 2 mos

    As a Senior User Experience Designer at Workday, I spearheaded UX design for six enterprise products, enhancing user satisfaction and streamlining workflows. • Led UX for multiple enterprise products, optimizing workflows and reducing friction points. • Designed end-to-end user journeys, wireframes, and prototypes for seamless collaboration. • Mentored designers to foster design excellence and growth, driving positive customer feedback.

  • Senior Staff UX Designer at Avitas Systems, a Baker Hughes venture (acquired from General Electric)
    May 2017 - Apr 2020 · 3 yrs

    • Designed and developed an AI-powered inspection platform, enhancing asset monitoring capabilities. • Led user research, conducting customer interviews to inform design decisions and improve product adoption. • Created prototypes, wireframes, and user journey maps to streamline complex workflows. • Collaborated with cross-functional teams, including engineers, data scientists, and product managers, to ensure scalability and usability across industries.

  • Staff Designer at GE
    Aug 2015 - May 2017 · 1 yr 10 mos

    • Led UX for a data-driven Oil & Gas platform, transforming analytics into actionable insights. • Created intuitive data visualizations to simplify complex industry data and support real-time decision-making. • Built reusable design components to enhance consistency and streamline efficiency across the platform.

  • Cisco (Full-time · 6 yrs 4 mos)
    • Senior Manager/Art Director
      Nov 2014 - Aug 2015 · 10 mos

      • Led UX initiatives for a cloud-based network management platform, driving a design refresh and establishing new standards aligned with the corporate brand. • Managed a UX team, fostering collaboration and ensuring company-wide adoption of updated design style guide. • Partnered with an external agency to develop and implement a comprehensive design style guide within a tight timeline.

    • Visual Design Manager, User Experience
      May 2009 - Nov 2014 · 5 yrs 7 mos

      • Led the design and launch of a cloud-based platform, enhancing consistency and improving deployment speed. • Partnered with engineering to modernize the system, implementing a CSS-driven UI, reducing icon assets, and significantly boosting performance. • Developed a comprehensive component library, data visualizations, and page templates to streamline design scalability. • Fostered a collaborative design culture by leading feedback sessions, increasing platform awareness and company-wide adoption.

    • Technical Leader
      May 2010 - Nov 2010 · 7 mos

      • Built and mentored a team of visual designers, fostering professional growth and expertise. • Developed and implemented a visual design system, ensuring consistency and scalability across products. • Collaborated with engineering to modernize a legacy application, enhancing brand cohesion and user experience.