United States
Risk-averse, patient, with a gravity for following the herd. That's what I am not.
Worked at Wharton Neuroscience Initiative (Platt Lab) to expand the area of 1) consumer neuroscience by unraveling mental associations of consumer minds and brand equity. 2) building AI models based on multi-modal data features to test advertising effectiveness across different contexts. I also collaborated with Mars Inc. and Fox Media to provide marketing implications for building strong brand equity and advertising implications for fostering greater commercial effectiveness.
- Taught and lectured the course of Marketing Management & Marketing Strategy in English (Undergraduate)
- Ph.D. research aimed at understanding the mechanisms underlying moral decision-making and dilemmas, as well as consumer decision-making by using behavioral experiments and neuroscientific tools (e.g., EEG and fMRI)
- Led the organization of Society of Global Ph.D. fellows, whereby selective doctoral students receive research funding from the National Research Foundation of Korea - Organized the annual SGPF conference, which was held at the Grand Ambassador Pullman, Seoul.
- Served 20 months in Panmunjom Joint Security Area (JSA) - Guided and escorted VIPs including Former VP Michael Pence, Former CEO Eric Schmidt, Former Chief of Staff Kim Yong-woo, and numerous Congressmen