Frisco, Texas, United States
I am a marketing and innovation leader with 20+ years of experience driving growth across large-scale, multi-location consumer businesses. In my current role, I lead enterprise marketing strategy across a $16B portfolio spanning more than 400 locations, with responsibility for demand generation, digital acquisition, customer experience, and lifecycle marketing. I was originally recruited into a Vice President role and have continued to operate at that level, leading cross-functional initiatives that modernize marketing organizations and improve overall business performance. My work focuses on building integrated growth engines that connect brand, digital, and customer experience. This includes optimizing acquisition and conversion across paid, organic, and owned channels, strengthening the alignment between centralized strategy and local execution, and improving the full customer lifecycle from initial engagement through long-term retention. I have led enterprise transformation efforts spanning digital platforms, marketing technology, and customer data infrastructure, enabling more effective decision making and scalable growth. I am particularly energized by environments where complexity, scale, and customer experience intersect, and where marketing plays a central role in driving measurable business outcomes. Core Areas of Focus: Growth Marketing • Digital Strategy • Demand Generation • Customer Acquisition • Conversion Optimization • Customer Lifecycle Marketing Digital & Performance Marketing: SEO • Paid Media • Marketing Analytics • Performance Marketing • Website & Funnel Optimization Strategy & Transformation: Digital Transformation • Multi-Location Marketing • Customer Experience (CX) • User Experience (UX) • Brand Strategy • Go-to-Market Strategy Technology & Data: Salesforce Marketing Cloud • CRM Strategy • Data-Driven Marketing • AI Strategy Leadership & Business Impact: Cross-Functional Leadership • Revenue Growth • Strategic Partnerships • Team Leadership
Recruited as Vice President of Marketing through an acquisition and later aligned to a Senior Director title structure as part of an organizational redesign, while scope and leadership responsibility continued to expand. -Lead enterprise marketing strategy across a large-scale, multi-location portfolio, operating at VP-level scope across digital growth, customer acquisition, and innovation. -Lead integrated marketing strategy across a distributed portfolio of locations, driving demand generation, customer acquisition, and overall growth -Oversee digital acquisition and performance marketing across paid, organic, and owned channels, with a focus on improving conversion and marketing efficiency -Align centralized marketing strategy with local execution to enhance location-level performance and customer engagement -Expand owned digital channels and direct acquisition strategies to strengthen long-term growth and reduce reliance on third-party sources -Lead development of digital platforms and customer experiences that improve engagement and streamline the customer journey -Drive enterprise marketing transformation through the adoption of modern marketing technology and data-driven decision making -Partner cross-functionally with operations, sales, and technology teams to align marketing with broader business objectives -Serve as Head of Innovation, leading exploration and adoption of emerging technologies to enhance customer experience and operational performance
Progressive leadership across marketing and operations, advancing through multiple promotions to Vice President and leading corporate marketing strategy. -Led integrated marketing and demand generation initiatives to drive customer acquisition and revenue growth -Built and scaled a national contact center operation, improving lead flow, conversion, and customer engagement -Developed and executed regional and national marketing programs, increasing customer traffic through partnerships and targeted campaigns -Strengthened alignment between marketing strategy and sales execution to improve overall performance and efficiency