Chicago, Illinois, United States
• Collaborated with a wide network of teams and Omnicom Group agencies to run multi-billion-dollar digital media campaigns for the US Army, including Army Reserves, National Guard, and Army Medical • Coordinated primary data QA for national media campaigns within Online digital, Social media, Paid Search, and custom publisher environments, ensuring that data is cleaned and prepped for analysis across teams • Led research with log-level data in Google Ads Data Hub with to gain insight into specific user behavior and campaign performance while wrangling billions of records in SQL and adhering to privacy requirements • Managed a variety of ad hoc campaign and publisher performance reviews while multitasking across projects and client requests
• Led weekly and monthly reporting and insight generation for Army Active, Reserve, and Medical, collaborating with various teams to implement optimizations and new strategies while communicating performance updates to the client.
Moved the Project Management team to a more efficient system for project and client management in a rapidly growing organization. Assisted in company-wide team building events and communication exercises.
• Devote up to 25 hours a week practicing, performing and representing the university at football, men’s basketball and women’s basketball games effectively balancing commitment with a rigorous course load – served as a four-year member of the drumline • Selected to oversee the quality and maintenance of uniforms and instruments for the 35-member drumline conducting thorough inspections, coordinating uniform cleanings and working with the band’s Operations Manager to quickly resolve issues • Collaborated with a team of 12 drumline CORE band members overseeing two pre-season band camps and audition processes communicating expectations, providing marching instruction and evaluating up to 20 prospective members annually