Gold Coast, Queensland, Australia
With a sharp focus on content strategy, digital marketing and brand messaging, I thrive on transforming complex ideas into compelling narratives. My expertise spans SEO-driven content, campaign development and audience engagement, ensuring that brands don’t just communicate — they connect. Experienced across leisure, entertainment, travel, tourism and education, I bring a versatile writing ability that blends creativity with technical proficiency across diverse content management systems and platforms. Whether crafting high-converting messaging, refining tone of voice, or leading content strategy, my approach is always insightful, audience-first and results-driven. Currently shaping impactful marketing initiatives at UTS Online, I specialise in crafting high-converting messaging for postgraduate programs, bridging the gap between education and industry relevance. Whether it’s optimising digital experiences, refining tone of voice, or leading content strategy, my approach is always insightful, strategic and results-driven. Beyond marketing, I’m a music enthusiast, writer and creative strategist, always keen to explore new ways to tell a story.
Reviewing concerts, events and shows; participating in meetings and attending events for and on behalf of Wall of Sound AU
Prepare creative, entertaining, well-researched and informative copy within style guidelines and matches the brief and contract provided. Ensure all campaigns are subbed, fact-checked and carry catchy ‘commercially-driven and SEO optimised’ headlines. Liaise with internal teams to ensure that all copy is accurate and in line with the determined marketing angle. Ensure that there are no legal or advertising breaches and that there is adherence to copyright laws. Ensure content in the CMS are updated throughout the production process. Scope, create and produce multiplatform commercial and non-commercial content, as well as generate innovative ideas to engage new and existing audiences. Assist to achieve set targets around website traffic, social media content, newsletter and engagement levels, as well as digital revenue targets.
Oversee the creation and implementation of organizational communications for products or services. Manage ongoing partnerships with in-house and external content producers and copywriters. Ensure all content produced matches the tone and style of each client. Work with external content producers to create engaging and relevant video content for APT and help to promote across social media.
Creating and composing work that is optimized for web, magazine and brochure within the travel industry. Producing, editing and re-writing content in an interesting and appealing manner. Understanding and complying with media law and industry ethical guidelines. Arrangement and preparation of content creation and publishing, within a strict deadline. Preparing internal and external communications including announcements, press releases, reports, and presentations. Sub-editing text written to ensure consistent house style. Keeping up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends
Maintaining complete understanding and working knowledge of the world and its travel destinations. Arrangement and preparation of packages and travel arrangements for the passenger and their needs. Defining, collecting, analyzing, and correcting as per the customers request at a high degree of quality. Proficient use of office CRM systems and similar business orientated features.
Reviewing concerts, events and shows; interviewing artists and bar photography; participating in meetings; attending events for and on behalf of inthemix.com.au