Peoria Metropolitan Area
I am an impact-driven and result-oriented entrepreneur with a breadth of experience in driving market penetration and revenue growth. My expertise spans all facets of product development as well as digital marketing, online advertising, account management, PPC management, and search engine optimization (SEO). I hold a Bachelor of Business Administration in Marketing & Psychology from Malone University. I also have considerable hands-on experience in a variety of key leadership capacities, including (but not limited to) Team Manager, Marketing Supervisor, and Founder of A Proper Market. As a Marketing Supervisor at Regency Seeding, Inc., I coordinate with senior executives to discuss strategic planning, goals, and performance, as an integral member of the leadership committee. I oversee the eCommerce and Marketing departments, +9K products, and 3 direct reports. I also deployed a multipronged strategy that includes SEO, PPC, and copywriting to achieve robust growth. Other achievements include launching and growing an eBay business from scratch. I later pivoted into a new product and business model; and I continue to oversee the daily operations of the business, including product development, market research, supplier negotiations, and account management. In my spare time, I enjoy giving back to the local community through volunteer work. I am also a former member of the Malone University track and field team. Thank you for getting to know me better. My areas of expertise include: • eCommerce and Sales Strategy, • Product Development, Product Positioning, & Pricing Strategy, • Digital & Social Media Marketing, • Copywriting, PPC Management, & SEO, • Market Research and Consumer Insights, • Team Leadership, Training, & Development, • Channel Advisor, SEMrush, SEranking, and more! For more information, please contact me directly on LinkedIn.