Switzerland
Digital transformation leader with 10+ years of experience driving omnichannel innovation, eCommerce growth, and operational excellence across luxury retail and global travel retail organizations. I help complex international organizations scale digital ecosystems, modernize customer journeys, and connect retail, technology, and data to deliver seamless omnichannel experiences. Throughout my career, I have led the execution of digital and AI-enabled transformation programs across international markets, aligning strategy, technology, and operations to deliver measurable business impact. I am particularly passionate about redefining the future of retail through AI, digital innovation, and connected customer experiences.
Executed integrated digital marketing campaigns across SEM, SEO, email, display and social channels, generating +25% growth in digital leads. Organized exclusive marketing events for "La Première" premium customers, strengthening brand engagement and client relationships within the luxury travel segment.
Delivered digital transformation initiatives for large enterprise clients (Vivendi, Canal+, EDF) supporting technology modernization and improved operational performance. Collaborated with cross-functional teams to translate business needs into scalable technology solutions.