Fort Worth, Texas, United States
𝐇𝐢, 𝐈’𝐦 𝐉𝐢𝐦𝐦𝐲 𝐑𝐮𝐬𝐬𝐞𝐥𝐥, a sales leader and territory growth strategist focused on driving revenue, expanding markets, and building high-performing distributor networks. I specialize in turning underperforming territories into high-growth regions through targeted strategy, relationship-driven selling, and disciplined execution. I’ve led sales across large, complex territories, managed national accounts, and built distributor and channel partnerships that drive long-term value. My strength is aligning product positioning, pricing, and inventory planning with market demand to improve profitability, customer retention, and sales efficiency. I’m often brought in to accelerate growth, open new markets, and re-engage stagnant accounts. I identify coverage gaps, sharpen sales approaches, and implement practical strategies that improve conversion, grow share of wallet, and strengthen competitive position. My approach blends hands-on sales leadership with team development and operational discipline. I build strong teams, optimize territory coverage, and implement systems that improve productivity, visibility, and customer experience while reinforcing accountability and continuous improvement. Key Results: ✦ Increased sales 43% and profit margins 11% by implementing a strategic sourcing and sales approach that improved efficiency and customer experience. ✦ Enhanced brand positioning and accelerated the sales cycle, securing multimillion-dollar wholesale agreements and executing high-impact national trade show strategies. ✦ Grew Mexico revenue from $47K to $180K in year one (379% growth), with sustained double-digit annual gains through distributor-focused expansion. ✦ Drove 18% first-year and 26% second-year growth by leading targeted market penetration initiatives in Tennessee. ✦ Exceeded sales quota for 26 consecutive months and surpassed first-year targets by 450% by revitalizing underperforming territories. What People Say: ✦ Jimmy grew his territory by > 40% in his first year—outstanding in our industry. He consistently increased sales and sourced new business. His work ethic is second to none. - Chuck Franklin, Account Manager @ Midstates Recycling & Refining ✦ Any organization would be lucky to have Jimmy on their team. He has deep knowledge of our business, and he's always a phone call away to support the industry and our partners to the fullest. - Joey Leza, President of Operations, Buffalo Jewelry & Loan Let’s connect if you need a sales leader to grow territory, strengthen distributor networks, and deliver consistent results.
In my current role, I define and steer the strategic direction of national sales operations encompassing business development and account expansion initiatives across 1,100+ retail locations nationwide. I lead a high-performing 12-person sales team and manage 30% of the organization’s total revenue YOY, while serving as primary liaison for enterprise accounts, purchasing departments, and senior stakeholders across multiple channels. I’ve developed a talented sales force that consistently achieves ambitious goals by recruiting with purpose, providing mentorship, and implementing structured professional development programs that continuously improve performance and accountability. 🔹Drove 16.5% YoY revenue growth by strategizing and leading expansion and retention of seven large corporate accounts, launching tailored programs aligned with client models, strengthening partnerships, and securing contract agreements. 🔹Increased sales productivity, data accuracy, and client responsiveness by modernizing sales operations, leading cross-functional initiatives to optimize CRM adoption and develop standardized SOPs that streamlined workflows and reduced errors. 🔹Directed vendor and partnership development across the country, supporting regional and national accounts with tailored, solution-driven strategies that addressed complex business needs, deepened collaboration, and elevated competitive positioning across the industry.
After consistently exceeding performance targets as a sales representative, I earned a promotion to my first executive role with the mandate of leading large-scale sales initiatives across national accounts, managing enterprise-level relationships, and driving revenue growth, margin performance, and client satisfaction. I provided training, coaching, and guidance to sales reps to ensure smooth integration across corporate account programs while improving field readiness and data reliability. I also maximized profitability, elevated competitive market positioning, and drove contract compliance by liaising effectively between Operations and buyers. 🔹Expanded retail distribution footprint and national brand visibility by directing company presence at key trade shows across the U.S., securing multi-store retail contracts and strengthening long-term partnerships through targeted, high-touch engagement. 🔹Accelerated revenue growth and deepened account penetration by creating and executing strategic territory sales plans grounded in market research, competitive intelligence, and customer insights, driving targeted outreach and stronger conversion. 🔹Designed and launched scalable sales programs aligned with emerging retail trends, competitive pricing strategies, and unique business objectives, driving customer LTV, market differentiation, and sustainable growth while enhancing sales effectiveness.
In this role, I successfully planned and orchestrated high-performance sales operations across a high-volume regional territory, managing a portfolio of independent retailers and corporate accounts. I directed field-level sales initiatives and targeted revenue recovery efforts within underperforming markets, consistently improving territory performance and assuming expanded geographic responsibilities in 2nd year, after generating a 50% increase in total sales. 🔹Received the Highest Gross Profit Award twice, innovating sales tactics and approaches that consistently delivered exceptional revenue growth and maximized profit margins through strategic initiatives and high-value client engagements. 🔹Won two Maverick of the Year Awards for executing groundbreaking regional growth strategies that set new performance benchmarks. 🔹Earned prestigious SEALS Award for demonstrating exceptional Service, Excellence, Achievement, Leadership, and Sales performance.