Chandler, Arizona, United States
My goal is to bring new, incremental sales to our customers by helping them differentiate their businesses from competitors. I've been involved in the Supermarket industry for 50 years, in all levels ---- from stocking clerk/cashier to President/CEO. I hope to bring my experience in the industry to help wholesalers, retailers and technology companies succeed. Specialties: Digital Marketing for Supermarkets, Creative differentiation, brand strategies, market research, P&L management, store operations, procurement, merchandising, advertising, marketing, retail pricing, price modeling and price perception, trucking and logistics, M&A, employee communications, videography, video editing.
After my formal retirement from the Grocery Industry in 2022-2023, I started up The Redwood Consultancy to help companies from $50 million to $15 billion in the food and technology areas. This includes startups with strong technology skills looking for help in helping grocers, particularly regional chains of independently owned and opertated stores. Our senior consultants have experience with leadership roles with successful companies involved in food wholesale, retail , transportation and technologies serving the grocery industry. We specialize in strategic positioning of businesses to better compete with national and regional competitors. And, differentiation strategies to set your business apart from competitors and potential competitors in Products, enhancing the Shopping Experience, Unique Services and refining a well defined pricing strategy. Our outreach and connections in the supermarket industry are deep with over 50 years of experience in our networks. Store operations, wholesale operations, eCommerce/Online Shopping, Omni Channel marketing, retail price strategies, price positioning, price modeling, advertising, marketing, merchandising, digital promotions and coupons, rewards, in-store digital signage networks, text messaging, social media content posting, analytics, budgeting, goal setting and execution.
I founded Media Solutions Corp (MSC) as a startup digital marketing company who provided digital marketing services to about 1250 independently owned grocery stores in the US. MSC was sold to our largest customer, Associated Wholesale Grocers (AWG) in 2016. At that time I continued on as VP of Media Solutions Corp and an officer of AWG. The services include: * Wave Websites/Hosting/Site Maintenance/Site Analytics/eMail databases, *Online Shopping integrations for grocers, *Custom store apps and our Bright Aisle store apps with Beacon, NFC, Push Notification capabilities, *In-store flatscreen digital signage programs, *Text Deals SMS promotional text message programs, *Social Octane - Facebook content posting services for grocers *Promotional planning and digital marketing partnership programs with CPG's. In March 2016 MSC introduced the first "Digital Virtual Chain" program which incorporates all the services we supply grocers in an integrated solution. This allowed independently owned supermarkets to continue operating as an Independent market but in joining the "Digital Virtual Chain" DVC , they would have the benefits of working with similar minded Independently owned stores for their digital strategies. All planning and execution were included for DVC members. We believe we supply all the services we offer at the lowest costs in the grocery industry and we're the only provider capable of delivering all the services, fully integrated, from one company.
Advocacy and consulting with independently owned retailers. Provide marketing and advertising program evaluations, Request For Proposals, cost controls and business building program evaluation, performance and implementation.
Responsible for company operations, customer development, new products and services, staffing.
P&L Responsibility for Fleming's wholesale division located in Oklahoma City, OK., supplying supermarkets (and Targets) in Oklahoma, Texas, Arkansas and Missouri.