Jimin L.

Graphic Designer

Singapore, Singapore

About

Graphic Designer based in Singapore. Educated & refined my craft in the highly competitive Seoul design culture. Enthusiastic, Adaptable and creative by nature.

Experience

  • Graphic Designer at Lighthouse Independent Media
    Oct 2023 - Present · 2 yrs 9 mos

    Provide design support across Marketing Interactive, Human Resources Online, and Lighthouse Events. • Develop branding, marketing, and editorial visuals (reports, infographics, social media, web). • Deliver event branding for corporate conferences and awards: photowalls, stage backdrops, signage, and presentation slides. • Supported global client projects (e.g., SID, Bridge Alliance, EY), ensuring consistent brand experiences.

  • Senior Visual / Brand Designer at 슈마커 (SMK T&I)
    Jul 2020 - Aug 2022 · 2 yrs 2 mos

    Acted as Design Lead within the organization, heading the Design Team and reporting directly to the Head of Sales. • Responsible for all brand-wide visual design across online and offline channels, without an intermediate creative director layer. • Directed seasonal and nationwide promotional campaigns, including in-store posters, POP materials, and digital marketing assets. • Oversaw photoshoot campaigns, from concept direction to final deliverables, ensuring alignment with brand identity. • Contributed to e-commerce channels, creating web/mobile banners, promotional pages, and product detail templates. • Collaborated cross-functionally with Sales and Marketing teams to deliver integrated campaigns that improved customer engagement and brand visibility. • Mentored junior designers and managed the overall design workflow, ensuring quality and consistency across all deliverables.

  • Visual / E-commerce Designer at 금강제화
    Oct 2019 - Jul 2020 · 10 mos

    Member of the E-commerce Team, managing Kumkang’s official online store and department store e-commerce channels. • Designed product detail pages, cart/checkout flows, and promotional landing pages, ensuring usability and visual consistency. • Produced visual assets for online distribution partners, aligning with Kumkang’s brand identity. • Created seasonal campaign banners, in-store POP, and online event pages to support omnichannel marketing. • Collaborated with marketing, sales, and development teams to optimize customer experience across online channels.

  • UI/Visual Designer at Mediinside
    Aug 2018 - Jul 2019 · 1 yr

    Designed and delivered complete hospital web solutions: from initial client-approved proposals to full sets of responsive pages (navigation, login, reservation systems, bulletin boards, footer). • Built interactive UI components and collaborated with developers/publishers to ensure usability, accessibility, and fidelity in live products. • Oversaw maintenance and iterative updates for existing client websites, improving design and functionality over time. • Produced visual assets such as homepage thumbnails, main banners, and EDMs to support ongoing marketing and client communication. • Contributed to a full-cycle design process, from concept to launch and long-term product support.

  • Customer Service at Hyundai Hotel - Ulsan
    Aug 2011 - Feb 2017 · 5 yrs 7 mos

    5 star Hotel Customer Relations. As a member of the dedicated Task Force Team primarily focused on providing first class service to Hyundai Heavy Industries top executives. Overseeing shipyard naming ceremonies & establishing 5 franchises of the Hyundai Hotel branded coffee shop. Responsibilities also included Staff training, standardizing manuals & workplace design..