Guanacaste, Costa Rica
20+ years inside the electronic music industry. A&R, creative strategy, business development, and founder roles. Producer and DJ roots. Currently part of the team at mau5trap Recordings, the label founded by deadmau5, working across A&R, creative strategy, artist development, and business development for the label and its wider creative network. My work sits where music culture, creative direction, and emerging technology overlap. The job is helping artists and teams turn ideas into projects that actually move. Alongside music, I collaborate with the R&D team at Davis Elen, designing and deploying AI agent systems for internal company operations. Testing in production what most companies are still discussing in slide decks. ────────────────────── ▸ INDEPENDENT PROJECTS Send-Music: built for the way producers and DJs actually share unreleased music. Collaboration and discovery first. Pitch.Audio: an artist development brand helping electronic music creators build audiences, sharpen their craft, and create sustainable careers. ────────────────────── ▸ CO-FOUNDED VENTURES (Past) Co-founded with Sean Gardner and Trent Shaw. Emanate: a collaborative music platform exploring real-time streaming payments split via smart contracts. Featured Chris Lake, Black Book Records, Blond:ish, mau5trap, and ATTLAS. DROP.audio: a direct-to-fan music bundle platform reimagining the deluxe music release. Worked with Dean Wilson (Seven20 / deadmau5) and Harvey Tadman (NERO), with collaborators including Mr. Bill, Tommy Trash, and Good Times Ahead. RAREZ: early NFT and digital collectible launches with deadmau5, Weezer, Dillon Francis, and XR artist SUTU. ────────────────────── ▸ CAREER HIGHLIGHTS Records released and played on festival stages worldwide. Film and TV sync placements including Magic Mike and Magic Mike's Last Dance. Radio shows, podcasts, and digital content with Marquee Las Vegas, Timmy Trumpet, Tommy Trash, Stafford Brothers, and SCNDL. Large-scale creative projects including the Brooklyn Mirage activation during NFT NYC. ────────────────────── ▸ WHAT DRIVES ME Artists win when technology serves creativity. Not the other way around. Most of my work focuses on artist development, creative strategy, community building, and designing systems that help artists thrive. Originally from Sydney. Time in London and Los Angeles. Now based in Costa Rica. If you're building something interesting in music, creative technology, or culture, reach out.
Collaborating with the Davis Elen R&D team to research and experiment with AI agent systems designed to support and scale internal company operations. The work focuses on how intelligent agents can be designed, deployed, and integrated into real business environments.
At mau5trap, I work across A&R and creative strategy, helping shape both the music we release and how we support our artists. On the A&R side, I’m involved in discovering and developing talent, working closely with artists to get the best out of their records, which may include connecting them with vocalists, writers, and other collaborators to bring their vision to life. On the creative strategy side, I focus on developing new ways to monetize music beyond traditional channels – from licensing to forward-thinking tech integrations and community-driven models. I’m also involved in the strategy behind record promotion and delivery, constantly exploring more exciting, out-of-the-box ways to bring releases into the world. A big part of my role is building bridges: between artists, teams, and ideas. Whether it’s crafting new revenue streams or helping nurture the culture of the label, I’m passionate about fostering collaboration and strengthening the mau5trap family. I also have light involvement across the broader deadmau5 project, and work under Jessica and Dean Wilson.
For electronic producers, DJs, and future label heads. Skip the BS. Twenty years of right rooms, right relationships, real understanding of the electronic music industry. Still there. Still moving.
Peace Teachings is a space dedicated to helping people create meaningful change in themselves and the world, I'm supporting my wife in her work. Together, we focus on guiding individuals toward self-growth and inner peace so they can make a positive impact around them. This inspires me because I believe true change starts from within, and it’s important to help others on that journey. It’s been really fulfilling to be part of something that aligns with my values, helping people grow, find peace, and inspire change in the world.