Mexico City, Mexico
Product Designer with knowledge in innovation, user-centered design and new product development. I like to focus to on each project's research and analysis to achieve a better outcome. I like to solve complex challenges in the simplest way possible, always looking for a social approach and a balance between functionality, aesthetics and storytelling. My curiosity and international experience bring a multicultural approach to projects. I love to constantly learn about diverse topics such as social economy, emotional design, and service design.
Nequi: as a Product and Service Designer, I have contributed to various in-house projects with a primary focus on enhancing the B2B user experience by co-facilitating workshops; I have also evaluated and generated design concepts by identifying potential opportunities, assisted with primary research, and integrated accesibility and metrics effectively within the design team. Comfama: based on a previous investigation, I proposed improvements to the information architecture and usability of the Intranet; taking into consideration the motivations and objectives of the users of the colombian Welfare Fund. BTG Pactual Colombia: I designed the transactional portal of BTG Pactual Colombia, creating a new business branch that offers bank services; the advisers portal, focused on giving investment recommendations; and the onboarding portal. Réditos – I designed a new strategy + webpage, starting with Gana, a brand of Grupo Réditos focused on money transfers, recharges, payments, insurance, and games. Grupo Éxito: optimization of the omnichannel price-checker while integrating a temporary lists' function and the activation of special discounts for each user. Other projects: Grupo Mutual, Pequeñín
Design of innovative seating solutions for theatres and cinemas in Mexico and abroad; and development of a hospitality furniture and accessories collection for the Covid-19 pandemic.