Jim Root

College Basketball Analyst for Three Man Weave, LLC

Greater Chicago Area

About

Experience

  • Owner, Co-Founder, Lead Analyst at Three Man Weave, LLC
    Jul 2015 - Present · 11 yrs

    Co-Founder and Lead Analyst for an independent college basketball media platform, where I helped build and monetize a data-driven content business generating approximately $100K in annual revenue through subscriptions, audience engagement, and media partnerships. I developed repeatable analytical frameworks to evaluate team performance, efficiency metrics, matchup context, and market pricing, then translated those insights across written, podcast, video, and radio formats. The role combined financial analysis, content strategy, audience growth, and high-frequency production, with work featured through platforms including The Athletic, Action Network, Basket Under Review, VSiN, ESPN Radio BetQL, and SiriusXM.

  • Senior Financial Analyst, FP&A at LSC Communications, Inc.
    Aug 2016 - Aug 2019 · 3 yrs 1 mo

    Senior Financial Analyst, FP&A at LSC Communications, supporting corporate budgeting, forecasting, financial reporting, and executive-level analysis. In this role, I partnered with leaders across multiple corporate functions to build annual budgets, manage monthly forecasts, analyze performance drivers, and identify savings opportunities. I also supported GAAP-compliant reporting, debt covenant calculations, and leadership reporting, giving me broad exposure across both FP&A and accounting-driven finance processes.

  • EY (Greater St. Louis Area)
    • Assurance Senior
      Sep 2015 - Aug 2016 · 1 yr

    • Assurance Staff
      Aug 2013 - Sep 2015 · 2 yrs 2 mos

      I am responsible for helping complete financial audits of public companies through substantive testing, testing controls (SOX 404), and completing process walkthroughs to ensure client compliance with PCAOB requirements. I have learned to be highly organized and communicate effectively, within my team and with the client, while facing strict deadlines. Primary clients include an industrial heating & cooling manufacturer, a coal mining company, a wire and cable manufacturer, and part of an independent agency of the US federal government.

  • Assurance Intern at Ernst & Young
    Jun 2012 - Aug 2012 · 3 mos

  • Internal Audit Intern at US Bank
    Jun 2011 - Aug 2011 · 3 mos