Amsterdam, North Holland, Netherlands
Global Commercial Leader specializing in scaling businesses through digital transformation, data & AI monetization, and building high-performing organizations. Proven track record of accelerating global revenues by over 10x (from €20M to €500M+), spanning Europe, the US, and emerging markets, with deep expertise in CPG, Tech, and Retail Media. My passion lies in driving growth by empowering human capital and leveraging cutting-edge technology to connect brands to consumers effectively across omnichannel environments. Deep P&L ownership. Since my 13-year tenure at Google, mostly in the US, I've led successful commercial assignments for VC and PE-backed companies, achieving multiple acquisitions. My belief is that human capital management is the key driver of growth in any business. My superpowers are strategy and leadership. I am a guest lecturer at Rotterdam School of Management. I am a Venture Partner to Antler, an early-stage VC fund focused on unlocking the potential of exceptional founders. I am the 2017 recipient of the Michael P. Beier Award, a Wings Over Wall Street initiative.
Current engagements: HEINEKEN: leading the global orchestration and acceleration of FreddyAI. Sept 2025 -> present. FYRON: commercial assessment for Mentha Capital portfolio company. Sept 2025 -> present. My career is dedicated to the intersection of human capital and digital strategy—the belief that the right team, empowered by the right technology, supported by the right processes, tools and incentives are the ultimate drivers of scale. Past engagements: QLOO (New York). Chief Revenue Officer. Global scaling and expansion data and AI assets. Sep 2024 - Sep 2025. IMAGINE RETAIL MEDIA. Managing Partner. Nov 2023 - Sep 2024. Empower e-commerce businesses to unlock the value of their customer data, generating advertising revenue, boosting profit. JUST EAT TAKEAWAY [Euronext: TKWY]. Sr. Director Global Commercial Growth. Sep 2021 - Nov 2023. Lead the global new business development team, about 150 FTEs. Grew revenue from Euro 130M to Euro 220M. Scope included strategy, business development, operations, business intelligence & data analytics and sales. Acquired by Prosus. HUMAN fka WhiteOps (New York). VP Global Sales. Nov 2019 - Mar 2021. Acquired by Goldman Sachs.
As an industry expert advising MSc on their business plans as part of 'Strategic Entrepreneurship'.
Antler is a global startup generator and early-stage venture capital firm with a mission to turn the world’s best talent into founders of great companies. Antler unlocks the power of the world’s most brilliant and determined people to work on some of the most exciting and crucial opportunities and problems of tomorrow. Antler is always looking for exceptional people, if that is you please get in touch - https://www.antler.co/apply
Scaling and expansion
Our mission is to empower e-commerce businesses to unlock the value of their customer data, generating advertising revenue, boosting profit. We connect brands to the largest retail media networks globally, maximizing iROAS.