Verona, Wisconsin, United States
Innovative MBA graduate with 27 years sales, marketing and management experience. Client-based professional with a widely diversified business skill set in a variety of industries including IT, Healthcare, Higher Education, Finance, Consumer Goods, and Non-profits. Award winning leadership with proven product campaigns instrumental in creating a growth rates of 25%+ per year.
Sales - Worked hand and hand with the president to create sales and marketing strategies, develop territories, qualify leads, establish pricing and budgets to meet operational objectives and a consistent marketing message. -Increased distribution of Yahara Bay spirits throughout the U.S. and abroad -Generated new partnerships and promotional programs to grow sales Project Management – Managed openings, time lines and compliance for new franchise stores for VOM FASS, USA, Yahara Bay's Import Business. -Launched new product lines after extensive R&D, focus groups, market trend analysis, etc. (Added 10 new spirits to the product line in 5 years) Marketing - Created, updated and rebranded spirit labels through comprehensive advertising campaigns, marketing positioning, media coverage and social media campaigns, including both print and digital formats. - Trained and mentored internal staff as well as distribution staff in states throughout the U.S. (Including training over 600 sales staff members in Manhattan, NY and import partners in Germany) -Designed loyalty programs with established clients and leverage existing customer base to extend portfolio -Executed press release creation, website updates, customer eblasts, social media updates, including Facebook, Twitter, Instagram, etc. and extensive SEO and Google Analytics. Press Releases picked up by Wall Street Journal, Huffington Post and Playboy
SupraNet Communications, Inc (B2B ISP & Data Center Services) Sales/HR/Management – Managed and coached sales team to established goals through strategy/program formation and goal setting. In my 5 years, I helped secure several multi-million dollar accounts for data center services in the healthcare, banking and security sectors. Duties also included territory expansion, industry research, channel and partnership creation, new product dev, completing RFPs, pricing/SWOT analysis, sales process facilitation, commission calculation, monthly budgeting/reporting, employee reviews, weekly 1-on-1 meetings/training and SAS70 Marketing – Executed marketing initiatives with promotional team. Activities Include: goal setting, annual budget preparation, marketing collateral creation, press release and newsletter writing and editing, target market campaign development, trade relationship establishment, trade shows/seminars presentation, award application preparation, event planning, and community giving coordination. • Customer Loyalty – Engaged in customer loyalty initiatives with top 20% clients to grow loyal client base, enhance revenue and increase referral relationships. Activities include: conducting client surveys and meetings with CEOs to receive vital feedback for constant improvement/product development initiatives, developing recognition programs to strengthen client longevity and loyalty, and facilitating contract renewals with a focus on up selling. Sales increased 30% or more per year in my 5 years.