Seoul, South Korea
Results driven business leader with 12 years of brand management & management consulting experience, currently based in Singapore. Skilled in business management (P&L), in-market strategy & operations, and regional brand marketing including defining brand architecture, creating innovation pipeline, and developing brand communication. Has strong track record of turning around business & brands, and transforming organization's capability.
Responsible for future innovation planning, brand communication, long term strategy and marketing campaign planning for Japan Lenor Brand (second largest FE market globally).
Commercial Leader for largest portfolio in Korea (Fabric Care & Braun), leading both brands to be the fastest growing market globally for consecutive years, and obtained market leadership, record share & penetration.
Future innovation planning, marketing strategy, campaign planning for Australia/ Korea, and white space expansion into New Zealand. Responsible for Korea E2E campaign design and P&L delivery.
Led in market strategy & operations, marketing campaign planning for Oral-B (Manual oral care & Power oral care), leading to highest ever growth & share since brand acquisition from Gillette.
Worked on corporate strategy projects across the Communications & High Tech industry in Korea (Key clients include Samsung Electronics, SK Telecom).