Seoul, South Korea
- Planned and implemented marketing campaigns to increase brand awareness. - Developed original content for PR and website articles - Created marketing collateral designed to drive campaigns. - Created local customer success stories - Wrote and distributed press releases and pitched media interview and contributed articles. - Designed and distributed newsletter on a monthly basis. - Planned and support company events (webinar and offline events) and customer events. - Worked closely with Sales teams and engineers to support them in developing account vision. - Developed content to nurture leads.
Consumer & Industry practice. Focuses on PR & Marketing work for IT and consumer technology brands and used to be in charge of Dyson, Brother International Korea, CJ E&M, Gigamon, Enernoc Korea, KT and etc. Responsible for day-to-day account management, media relations, strategic planning, event planning and management, press material development and translation, media/marketing partnership liaison, new business pitch support, blog & Facebook community management etc.