Tel Aviv-Yafo, Tel Aviv District, Israel
I bring a touch of digital flair to corporate communications with 8+ years of experience in tech and finance social media and PR and a background in journalism and law.
Reporting to Bybit's Global Head of Comms in an advisory capacity: - Agency liaison and external comms: working with service providers, external stakeholders and counterparties to amplify the Bybit brand - Content: preparing and copyediting statements, media kits, press releases and other ad hoc announcements - Comms planning and on-site support for events and speaking engagements - Media outreach: shaping narratives and building relationships - Working with internal stakeholders to develop crisis comms and mitigation for regulatory and community issues, social media and media policies and spokesperson management
- Advising on and executing communication strategies for cryptocurrency and traditional financial services institutions, covering decentralized finance, insurtech, ESG, banking and digital transformation. - Curating paid and organic social and thought leadership content, planning social media listening and reporting, and managing community engagements with a view to strengthening brand health and corporate personality with a digital-first approach.
Reporting to Group Head of International PR, I had oversight of the social media side of communication for the financial and technology conglomerate. 🌐 Initiated a brand refresh of the Group's social media presence and corporate website 📈 Grew the Group’s social media following by 33% through organic content and paid campaigns 💭 Shared with the global community Ping An's journey of fintech transformation through engaging, relatable and digital-friendly content ⌨️ Coordinated digital content distribution with global subsidiaries and fintech and healthtech affiliates ⚙️ Set up mechanism for English-language social listening, issues monitoring and escalation
Managed an analyst in the Asia Pacific unit of a diverse and innovative global team. We leveraged enterprise social media solutions to generate digital insights and analysis, as well as to build the infrastructure and day-to-day management model of the Group's social media activities. ✔️Our team provided full-service social media solutions to support stakeholders across lines of businesses, functions and geographies ✔️ Our modules covered everything from customer service integration, agents training and platform training, to management-level social media operational frameworks. ✔️Social media monitoring and listening for reputational risks mitigation. ✔️Social media analytics - setting up the framework for reporting and alerts, producing insights reports and building monitoring dashboards.
We were a 24/7, multilingual and multicultural social media listening and analytics team safeguarding HSBC from reputational risk in the social space. Our team specialised in and advised a wide range of stakeholders on social media reporting, issues alerts, risk mitigation, social media governance, infrastructure, user experience and content.