JIE-YU (Maggie) LEE

Hong Kong University of Science and Technology | BBA in Marketing & Management

New Territories, Hong Kong SAR

About

Experience

  • Partnership Consultant at Odoo
    Apr 2025 - Present · 1 yr 3 mos

  • CASETiFY (Hong Kong SAR)
    • Business Development Associate
      Jul 2024 - Nov 2024 · 5 mos

      • Engaged in 10+ successful collaborations with international lifestyle and creative brands, including notable names from fashion and entertainment industry. • Researched and negotiated partnerships with Taiwanese brands and social media influencers, collaborating with cross-functional teams to develop tech accessories while ensuring alignment with brand strategy and market trends. • Prepared compelling promotional materials, such as crafting marketing copies and developing creative themes for photoshoots to elevate campaign effectiveness for 10+ collaborations. • Conducted in-depth sales analysis to identify trends, optimize performance, and inform strategic decision-making.

    • Business Development Intern
      Feb 2024 - Jun 2024 · 5 mos

  • Common and Media Resources Student Helper at The Hong Kong University of Science and Technology
    Jan 2022 - May 2024 · 2 yrs 5 mos

    • Assist students with media resources and electronic devices in the library

  • Digital Marketing and E-commerce Intern at Maison Muguet Limited
    Jun 2023 - Aug 2023 · 3 mos

    • Managed and optimized e-commerce platforms (Shopify/Tmall/RED) by implementing product SEO strategies to drive visibility, enhance user experience, and increase conversion rates for for 10+ entry luxury brands • Assisted buyers with monthly sales report analysis and conducted price benchmarking across various platforms and competitors, contributing to the development of new pricing strategies for 10+ brands • Conducted supplier evaluation and comparison to facilitate brand packaging visual design while enhancing packaging process efficiency

  • Digital Marketing Intern at InfinitiesSoft Solutions Inc.
    Jun 2022 - Aug 2022 · 3 mos

    • Produced contents and designs related to AI/ MLOps/ GPU for company websites and social media (Blog/ Facebook/ Medium) • Utilized Google Analytics and Google Search Console to conduct Search Engine Optimization, resulting in a 30% increase in the reach rate of websites content • Conducted and authored 5+ exclusive interviews for management level professionals and interns to foster team cohesion