Vienna, Virginia, United States
A growth hacker A full-stack data scientist An end-to-end finacial risk manager
• Responsible for user acquisition, marketing promotions, pricing strategy, and fraud risk management at Hopper's APAC business
• KPI owner accountable for setting, monitoring, interpreting, and driving actions on the North America team KPIs • Key contributor to structuring campaign plans, monitoring campaign performance and improving campaign effectiveness
• Developed acquisition models for RV/Marine/Auto portfolios and managed to boost the discriminatory power by 25% • Performed BAU tasks such as model monitoring, documentation, and regulatory communications
• Commercialized Alibaba big data products (Sesame Score, Risk List, Info Verification Services, etc.) with 20+ banks and 30+ fintech companies to help them manage credit risk and reduce fraud risk • Introduced Sesame Score to lodging and car rental industries and enabled deposit-free and pay-later services for eligible customers, which led to a 25% increase in customer base. Developed model for the clients to reduce the credit risk by 40%
• Led Basel PD model build including developing scorecards, presenting model results, and preparing documentation • Developed collection models and brainstormed new strategies to improve the efficiency of credit card collection by 20%