Irvine, California, United States
Practice Lead | Design Strategy · Service Design · Experience | ex-IDEO · Accenture Song · Google Partnership Program
Practice Lead with extensive experience leading multidisciplinary design teams and delivering end-to-end creative and strategic solutions for global and high-growth brands. I specialize in shaping design strategy, service and experience frameworks, and scalable creative systems that align business goals with human-centered insights
Associate Director with deep expertise in strategic design, socio-cultural research, and systems thinking, bridging human insight and business strategy across global contexts
Senior Design Strategist with experience across Google partnerships and global design consulting, specializing in systems thinking, service and experience strategy, design research, and translating complex challenges into actionable, human-centered solutions at scale
Design Strategist with over two years of experience at Accenture Song, working at the intersection of design, strategy, and business transformation. I support organizations in framing complex challenges, uncovering human and market insights, and translating them into actionable experience and service strategies
I have worked closely with designers, researchers, technologists, and business stakeholders to co-create design frameworks, service concepts, and experience strategies that address regional and cultural contexts. My approach is grounded in human-centered research, systems mapping, and iterative prototyping