London, England, United Kingdom
I turn data into actionable insights that drive strategy for media, entertainment, and tech organisations—combining analytical rigour with creative storytelling to solve complex business challenges. At iResearch's TMT Consulting team, I analysed multi-platform data and audience behaviour to guide content platform strategies, from evaluating sponsorship ROI to developing user personas for market entry projects. Earlier at Hunan Broadcasting System, I contributed to documentary production, learning how structured storytelling transforms complex topics into accessible narratives. What makes my approach distinctive is the combination of quantitative analysis and human-centred insight. I'm passionate about understanding how people engage with stories and translating those insights into measurable impact. This philosophy extended beyond consulting: I designed and led a peer-education program on health and wellbeing, partnering with 3 schools to reach 1,000+ students. The experience sharpened my skills in stakeholder management, curriculum design, and data-driven program iteration. Having recently completed my MSc in Business Analytics at Warwick Business School, I'm now seeking opportunities in TMT consulting, business analytics, or strategy roles where I can bridge data, creativity, and social impact. Always happy to connect or collaborate—feel free to reach out via LinkedIn DM or at [email protected].
Measured sponsorship effectiveness for variety shows and online video platforms: · Conducted industry research on content platforms by gathering policies, news, and trends; analysed industry developments and platform strategies. · Monitored multi-platform quantitative data based on financial reports and models to analyse financials, popularity, and engagement metrics; designed and distributed 20+ surveys to 12k+ respondents; cleaned and preprocessed data with Excel for 1w+ data points. · Evaluated sponsorship effect with models; tracked program attributes and sponsor assets to measure sponsorship effectiveness indices for video content. Assessed the feasibility of new market entry for the client in the tech industry: · Investigated user research based on client needs; synthesised qualitative insights from 10+ in-depth interviews to build user personas, identify pain points and expectations, and match user needs with market opportunities.
· Researched and compiled background materials for space exploration series “Reach for the Stars” through interviews, videos, and reports; produced 20+ research documents to support pre-production. · Planned and executed 12-episode interview series “Decade of Light Chasers”; handled 100+ on-screen graphics, 20+ props, and on-site coordination to keep program on schedule through completion.