Shenzhen, Guangdong, China
Extensive understanding and experience in Chinese and E.U Fashion marketing, social media strategy，branding，teamed with key work experience in the fashion industry and new media promotion.
Build a brand ambassador network. responsible for the development and implementation of the overall marketing strategy in China in order to raise brand awareness and visibility, drive traffic to stores and support a product lead strategy. - Create social media strategy and marketing goals. - Developing local campaigns and localizing global campaigns to increase brand awareness, social followers and direct traffic to online marketplaces and offline stores. - Monitor trends in social media. - Plan and organise events with influencers. - Initiate projects and ideas that help in the growth and evolution of the market
- Prepare and operate Origins LondonSelfridges marketing calendar, including promotion/animation/new launch/event plan and monthly sell-in, etc. counter campaign plan