Singapore
Jiayew? Like 加油？ That’s right! I put my best foot forward in everything that I do, striving for excellence especially in all things related to Marketing. I believe that everything that happens is a learning opportunity - be it challenges or mundane tasks, you can trust me to have it done. I'm currently looking for more opportunities to grow - particularly in the field of marketing strategy. Feel free to chat if that's an area of interest for you too!
• Conducted comprehensive competitive analyses to unearth market insights, whitespace opportunities, and strategic growth levers for clients • Analyzed cross-market consumer behaviour and social media consumption data across 2–8 global markets to inform data-driven decision-making • Developed insight-driven audience personas and strategic recommendations integrated into client pitches and growth proposals • Partnered with Strategy and Business teams to support 11 retainer accounts and 6 new business pitches, contributing to winning proposals and long-term client growth • Led street-level field interviews to gather qualitative responses capture community perspectives and insights on hyperlocal culture
• Developed and launched a cohesive personal brand for a real estate agent from zero to over 200 followers across 5 platforms (Instagram, TikTok, YouTube, Facebook, 小红书), increasing brand visibility and audience engagement. • Created and executed integrated marketing campaigns, producing and editing video and graphic content, and writing bilingual (English–Chinese) captions optimized for engagement and SEO. • Analyzed performance metrics (reach, engagement, conversion) using platform analytics to optimize content strategy, improving follower growth and engagement rates.
• Led user requirement workshops and collaborated with 2 offshore developers to enhance the matriculation feature within a Salesforce-based student management system, improving the onboarding experience for 3,500+ students annually. • Planned and executed iterative testing and User Acceptance Testing (UAT), trained 5 users, and managed technical and functional inquiries to ensure smooth system adoption. • Reviewed and optimized 3 user training materials and 3 quick reference guides, enhancing clarity and ensuring effective knowledge transfer for both current and future users.
HDB x NTU Venture Program • Ideate and design EDMS and short videos to promote employer branding through various communications campaigns and initiatives • Liaise between employee engagement team and corporate communications team to ensure consistency in messaging across posts
• Coordinated logistics for three regional marketing events, conducting market research on local conditions and collaborating with hotels, vendors, and regional teams to ensure seamless event execution for ~30 participants. • Represented the company at Broadcast Asia 2023, engaging attendees, demonstrating product features, and responding to inquiries to support lead generation and the sales pipeline. • Produced engaging post-event social media content (3 assets via CapCut & Canva), boosting online reach and visibility among potential clients. • Collaboratively prepared a strategy pitch deck to increase awareness and drive traffic into the respective LinkedIn sub page • Facilitated internal and external communication through the use of monthly e-newsletters, paying attention to details and optimizing the overall readability of the newsletter