Tokyo, Japan
Strategy and product professional with 5 years of experience building and scaling digital platforms in energy and emerging markets. Wharton (Analytics & Management), Rhodes Finalist, and ex-PETRONAS (Gentari). At PETRONAS (Gentari), I worked at the intersection of energy transition and digital mobility, contributing to the initial setup of Gentari as a company and the launch of Gentari Go, a multi-country EV charging platform. My experience includes: • 0→1 product development — launching and scaling digital platforms in complex, multi-stakeholder environments • Corporate strategy & planning — driving data-informed decisions and cross-functional initiatives • Platform & innovation building — developing internal tools and systems that improve efficiency and scale adoption I have worked primarily in Malaysia, with exposure to China, Singapore, Thailand, and the United States, across energy and green mobility, as well as management consulting, non-profits, and higher education. I am currently pursuing an MBA at Hitotsubashi ICS as a MEXT Scholar, focusing on strategy and finance (including sustainable finance). I focus on roles at the intersection of strategy and digital platforms, where I can drive execution on high-impact, ambiguous problems in international environments
Stepped in as sole Strategy & Commercial Analyst for Gentari Go, owning commercial strategy, planning, and performance management as the product scaled • Built financial models and GTM strategies supporting expansion decisions and revenue growth • Led planning and reporting cycles, enabling data-driven decision making at senior leadership level • Delivered cost savings through payment strategy and partner negotiations • Led opportunity sizing and business case
I work on Gentari Go, our integrated green lifestyle platform for customers, offering EV experience (discovery, charging, roaming), home energy (solar, home chargers), and rewards. We launched in February 2024, and have grown our presence in Malaysia, India, Thailand and Singapore. The role evolved with each day - I took on multiple product management hats, stepping into any role that was required to commercialize, operationalize, and grow the new product. In parallel, I also worked at the enterprise level on Gentari's enterprise digital priorities and initiatives (May 2023-June 2024). Analyzed the current internal digital landscape across all Gentari businesses, defined operating model and set up a new enterprise digital function within the organization to strategically prioritize and optimize initiatives.
• Selected as part of founding team to introduce Gentari, a new clean energy platform (renewables, hydrogen, green mobility) • Defined brand positioning, messaging, and go-to-market strategy, establishing Gentari’s identity in a competitive energy transition landscape • Built and scaled Gentari’s multi-channel digital presence (LinkedIn, Instagram, Facebook, website) from zero • Acted as branding focal for green mobility, advising product teams on positioning, naming, and launch strategy • Drove high-impact launch initiatives including X Park charging hub (fastest DC charger in SEA) and Gentari’s first automotive media engagement and EV convoy
I’m passionate about bringing real world examples to my students. I tutor: - Business (A Level, GCSE) - PrepWorks Academy I also provide consulting on US University Applications.
Contributed as first 15 project startup member when the idea of a new entity was just mooted. We set up, grew (Gentari is now >150 strong and growing still), and launched new independent entity Gentari. - Brand identity development - Event planning and management (including official launch by Prime Minister of Malaysia) - Agile project management for core team, medium to large scale events, external consultants, digital and social media projects - Contract management - Digital assets roadmap and implementation including gentari.com website - Change management initiatives
• Selected into Innovation Engine (top ~0.05% internal program, in partnership with Amazon Web Services) to drive enterprise-wide innovation transformation • Built and scaled an internal platform (PowerApps, Power Automate), increasing adoption from 100 to 700+ users and institutionalizing idea management across the organization • Led digital strategy and automation initiatives, transforming innovation from ad hoc efforts into structured, scalable workflows • Coached diverse teams to apply customer-centric (“Working Backwards”) methodologies for ideation and validation • Designed and delivered innovation masterclasses, including Executive Leadership cohorts • Defined end-state innovation operating model and transition roadmap, embedding innovation into core ways of working • Developed standardized tools and frameworks (evaluation models, KPIs, venture build plans) to scale innovation execution across teams
Built dashboards covering 12 divisions for single source of truth.
- Marketing (Summer 2020) - Accounting (Spring 2019) - Management (Spring and Summer 2018)
Penn Engineering: -CIS 105 Computational Data Exploration/ Python (Fall 2019) Cross-listed undergrad/postgrad: - STAT 405/705 Statistical Computing with R (Fall 2019, Spring 2020) MBA: - ACCT 611 Financial Accounting (Fall 2018) - ACCT 613 Financial and Managerial Accounting (Fall 2018)
Energy post-merger integration