Phoenix, Arizona, United States
B2B SaaS marketing leader focused on demand generation and digital growth. I’ve spent my career building and scaling pipeline engines in PE-backed organizations, blending creative GTM strategy with a disciplined, metrics driven approach. I’ve led global demand programs across digital, paid media, ABM, field, and more, partnering closely with sales, RevOps, and executive leadership to own forecasting and pipeline targets. My experience spans both full-funnel marketing leadership and deep demand specialization, allowing me to operate strategically while staying close to execution. I’m known for building systems and teams that scale efficiently, drive predictable growth, and create strong alignment across GTM teams.
• Launched a new product in market with refined positioning and ICP strategy, taking product from 0 customers to 40+. • Consistently exceeded qualified pipeline targets through an inbound program that demonstrated market demand and directly contributed to a successful exit.
• Created inbound marketing program and introduced new forecasting model, securing Board buy-in and aligning marketing contribution to revenue targets. • Expanded role to own BDR function (team, playbook, and processes), and doubled MQL:opportunity conversion rate.
• Owned global demand generation strategy and majority of the marketing budget, with direct responsibility for paid media investment and optimizing spend efficiency. Built ABM and field marketing programs and teams across NA and EMEA. • Partnered with sales, revenue operations, and executive stakeholders to present marketing strategy and improve forecasting accuracy, ensuring alignment on GTM priorities and revenue growth objectives.
• Promoted to lead global digital marketing and demand generation, managing multi-million dollar budgets and a cross functional team that delivered 60% YoY growth in new logo acquisition. • Launched a cross channel ABM program that influenced an eight figure pipeline through sales orchestration, personalized digital experiences, and actioning intent data.
• Owned global strategy, execution, and budget across web, paid media, and SEO; consistently exceeded digital pipeline targets. • Partnered with sales, channel, and product marketing teams to launch and scale new products and services across digital channels, improving market presence and customer engagement.
Led global digital marketing programs in support of a major rebrand, including an SEO-first website relaunch spanning 8 regional sites.
Partnered with VP, Marketing to build organization's first integrated demand generation program (digital, content, marketing automation, events), strengthening pipeline performance and contributing to a successful acquisition.
Took ownership of core digital channels and introduced an evergreen paid media strategy to drive consistent lead volume.