Paris, Île-de-France, France
Motivated business graduate, with strong experience in the Luxury industry, interested in working in Communication, Event and PR, developing professional skills in marketing and communication techniques.
Social Media Strategy: • Build global KPI-driven SoMe strategy across IG, FB, RED, WeChat & Weibo • Lead creative direction, content calendar and global brand voivce (developed APAC-specific guidelines) • Content production for Meta media campaigns Influence & Advocacy: • Manage influencer strategy and local toolkits, talent casting, organic & paid partnerships • Led David Lucas Hair Ambassador announcement & communication campaign • Produce premium events & shootings with celebrities and creators; lead agency briefings Event & Production • Cannes Film Festival: content production for owned & paid, Gala dinner, media partnership • PFW: influencer activation, hero movie & BTS video production • César: celebrity activation, content production for owned & paid
Social Media Strategy & Reporting: • Build SoMe calendars; analyzed performance & consolidated learnings using Sprinklr, Tracckr, Meta Business Managers • Developed platform guidelines, including Douyin best practice for China Influence & Advocacy: • Content strategy for key social cultural moments (BAFTAs & Oscars) • Content production for major events : Domain de la Rose Inauguration (+70 guests), Beauty Tech event in Paris and always-on shoots at Flagship
Social Media Strategy & Reporting: • Supported cross-functional teams in building social / digital recommendations; supervised monthly content adapatation & posting • Prepared media planning briefings • Built performance reports to optimize campaign efficiency Project Management: • Led content production for CNY & PFW for Armani Beauty • Managed launches & creative collabs including Valentino’s new makeup collection and 3D artist partnership
PR & Events: • Managed 20+ events with 10+ agencies (incl. Shanghai Film Festival, VIP Galas); led research, reporting, KPI analysis & logistics • Coordinated shoot logistics; in charge of press monitoring & CRM gifting • Processed all negotiation & payments for event production Visual Merchandising: • Delivered monthly VM reports & store performance analyses
• Coordinated 2019 New Product Launch • Partnered with marketing teams from 5 countries to execute marketing events • Supervised orders with internal online tracking system and compiled sales reports • Oversaw international deliveries and managed customer services • Managed Official WeChat account, performed graph design for WeChat content