Shanghai, China
• Product Manager (Digital Experience) with a background in UX and experience building 0→1 digital products and intelligent experiences, leveraging AI to create meaningful user value. • Proven ability to lead product definition and cross-functional execution in fast-paced and ambiguous environments, from product strategy and roadmaps to PRDs and delivery across the full product lifecycle. • Interested in complex systems and human-centered digital experiences, with a focus on human-AI interaction and scalable product impact.
• Leading product definition, including roadmaps, PRDs, and cross-functional delivery, for AI-powered Smart Scenes for production vehicles — from predefined scenarios to modular vehicle capabilities, and to AI Agent-driven task orchestration.
• [Product Strategy & Direction] Led cross-functional discovery through business stakeholders and user co-creation workshops to identify key pain points and opportunities. Synthesized user needs, market trends, business goals, and technical feasibility to define product vision, strategy, and roadmap priorities. • [Product Development & Validation] Defined personas and core use cases, translating them into end-to-end product experiences and user journeys. Rapidly built prototypes with AI tools, conducted user testing, and iterated product direction based on data and feedback. • [0→1 Product Execution (POC Delivery)] 1. Product Requirement Definition & Cross-functional Alignment: Partnered with AI engineers, cockpit engineers, vehicle performance engineers, and developers to define product requirements, align on technical approaches, and set success metrics. Navigated technical constraints and trade-offs, iterating product scope and priorities. 2. AI Agent Development. Collaborated with AI engineers to design and optimize AI agent capabilities, contributing to prompt engineering and aligning AI behavior with product experience goals. • [Mass Production] Owned the end-to-end product definition of the off-road information app, including user flows, information architecture, and HMI UX, ensuring scalability from concept to production-ready solution.
• EC-ED-2 • BMW Group Designworks leverages BMW Group's power in strategy, design, and innovation to empower its clients across diverse industries, and introduces external insights acquired from collaborating with clients to the BMW Group. • Created UX design for future BMW series vehicle explorations. • Created two quarterly reports on Digital User Experience Research. • Researched and analyzed the trend of UX design in a non-automotive context (e.g., display technologies and solutions). • Designed UX strategies for non-automotive external clients (e.g., international display technology company).
• ED-A-2 • Master's Thesis: A Product Service System Design for Improving the Customer Onboarding Experience — An Example for BMW Customers in China • Thesis outputs: 1. A comprehensive research report on Customer Onboarding Experience analysis for the four brands (BMW, NIO, Xpeng, Leading Ideal). 2. Analyses on other electric vehicle brands and non-automotive brands. 3. The framework of customer onboarding experience. 4. A strategic service design for improving the customer onboarding experience. 5. Three high-fidelity concept designs (2 Interaction Designs & 1 Product Design) as visualized touchpoints of the service design. • Supervisors: Dr. Martin Pfeifer from BMW Group and Prof. Luca Fois from Politecnico di Milano. • This Master's Thesis received the maximum score in the thesis defense at Politecnico di Milano on 22nd July 2022.
• ED-A-21 • This department focuses on Customer, Benchmark, and Innovation. • Created four quarterly reports on Digital User Experience Research. • Researched and analyzed competitive vehicles and their UI/UX design, particularly from new international manufacturers. • Integrated and analyzed global sustainability phenomena. • Created competitive comparisons and customer journey analysis on charging experience of electric vehicles. • Created competitive comparisons in a non-automotive context (e.g., personal electronic devices). • This internship was done remotely during April-July 2020 and on-site during August 2020-February 2021.