WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
A strategic business development & shopper insights consultant with 8 years’ experience in the market research industry. Proven track record in driving company’s new revenue growth and insight-led storytelling. Trusted partner to local and multinational FMCG clients in translating complex shopper data into clear strategies to accelerate brand growth. Recognized as a trusted consultant and recipient of the Unilever SEAT “Story-Teller” Agency Excellence Award (2022) for impact-driven growth insights.
Awarded the “Story-Teller” Agency Excellence Award 2022 by Unilever SEAT Business Development. Developed business development strategies, generating new opportunities and expanding the company’s clientele portfolio in the FMCG industry. New Business. Assisted is crafting yearly lead generation and lead engagement strategic plan. Designed and led proposal strategy, pitches and commercial negotiations. Marketing Campaigns. Led yearly thought leadership initiatives (market webinars, white-papers, industry events), increased company visibility and generated qualified leads into the sales funnel. Analysis and Insight. Deliver and demonstrate valuable shopper and consumer insights using Worldpanel services, answering Clients' business questions and positively impacting their business growth
Account Management. Primary client lead for key MNC and Local FMCG accounts, managed day-to-day servicing and strategic discussions. Client Servicing. Strengthened client relationships through insightful presentations and consultative engagement, delivered actionable insights that addressed client challenges and brand growth planning. Business Development. Identified cross-selling opportunities, contributed incremental revenue streams. Took part in assigned ad-hoc projects that help driving further business expansion of the company in Malaysia. Personal Development. Contributed and collaborated in Thought Leadership pieces, publications, and webinars specializing in Shopper Insights. Provided guidance in internal knowledge sharing and capability building to new members of the company.
- Organized outdoor camps / seminars for primary school students - Coached and facilitated participants throughout the camps / seminars
3 rotations in a year between Kantar Worldpanel, Kantar TNS and Kantar Millward Brown. Primary responsibility: Account Handling - To provide day to day support to Directors, Consultants and Senior Associates across a range of accounts and create meaningful impact on our client’s businesses. - To service the client’s contract by responding to client data requests and handling project briefs with a view to delivering accurate, insightful information. Basic Data and Tracking - To produce and interpret special analysis solutions with a view to delivering against regular analysis. - To provide agreed schedule and manage client expectation for data delivery.
- Assisted in the preparation stage of product development - Performed various type of analysis and testing on different insurance products - Performed competitive comparison on insurance products between local and overseas Life insurers