London Area, United Kingdom
Creative copywriter and content specialist with over ten years’ experience in games marketing and journalism. I help players discover their next favourite games and stay engaged. At PlayStation, I’ve worked on major campaigns for God of War, The Last of Us, Gran Turismo, Spider-Man and more, creating global messaging for 105 locales across launch comms, CRM, editorial, packaging, and live service content. I also support third-party campaigns with partners including Capcom, Bethesda, Epic Games, and MiHoYo. As a lifelong gamer myself, I aim to balance clarity and relatability to create player-first campaigns that convert.
Writing global marketing copy for PlayStation software, hardware, and services, with a focus on omnichannel communications that drive revenue. Projects include first-party flagship software such as Demon’s Souls, Marvel’s Spider-Man, The Last of Us, Ghost of Tsushima/Yōtei, Death Stranding 2, and Gran Turismo 7. Hardware including PS5/Pro, Dualsense/Edge, and the full range of console accessories. I also provide strategic and creative support for third-party campaigns across AAA and live service titles, working with partners including Capcom (Resident Evil, Monster Hunter, Devil May Cry), Epic Games (Fortnite), Bethesda (DOOM, Elder Scrolls), MiHoYo (Genshin Impact, ZZZ) and more.
Managed global marketing campaigns for a range of first and second-party titles, including Tetris Effect, PlayerUnknown’s Battlegrounds, Track Lab, Immortal Legacy, and Everybody’s Golf VR. Provided planning and creative support for key titles including Death Stranding, Gran Turismo Sport, God of War, and the PlayStation Hits range.
Lead copywriter for the European marketing of God of War, GT Sport, Shadow of the Colossus and more. Created ATL and BTL copy for 19+ territories, including packaging, digital store pages, CRM campaigns, social media, editorial content, brand guidelines, and event comms for shows including E3, Gamescom and State of Play. Also supported third-party campaigns across titles including Final Fantasy XV, Persona 5, Resident Evil 7, and NieR:Automata, as well as PS4 hardware, PS VR, PlayStation Store, and PS Plus.
Delivered inbound marketing and content strategies for a range of clients, covering SEO, campaign planning, copywriting, editing, blogging, asset creation, and social media. Also managed HubSpot integrations, Google Ads campaigns, and on-site content optimisation to improve search performance and user engagement.
Led a small games editorial team, managing content creation, publishing schedules, and editorial strategy. Personally responsible for writing features, reviews, and blogs; overseeing podcast production; and managing social channels and community engagement. Additional responsibilities included video editing, graphic design, and web development.